Event Industry Portfolio Assignment

Congratulations, your company has just been short listed to host the Society for Human Resource Management (SHRM) Orlando, Florida in 2014.  The conference will take place from 4-6 May 2015 with an optional social program from 7-8 May 2015.   Attendees will start arriving on 3 May 2015 and will depart 6 May 2015 (if they do not attend the optional social program).  SHRM is expecting about 500 members to attend although the conference is open to all members and non-members.

 

Members are invited to submit research paper presentations and SHRM is expecting about 150 presentations over the four-day period.  To make the conference more exciting the Board has invited four keynote speakers to the conference.  Your program should therefore make provision for keynote speakers sessions as well as parallel sessions where the research papers are presented.  The Board is also expecting 50 exhibitors to add value to the conference.

The Board of Directors would like you to do a portfolio for them on how you would plan and organize the conference.  The portfolio should cover the areas stipulated below and  should be submitted to the Board.  

 

Your port folio should consist out of 30 pages with the following information:

1. General overview of your company (1 page)  - Focus on your company (this is a company that you must create), when was it established, how many people work for the company, experience, skills, previous events organized etc.

2. Describe your client: SHRM. 

3. Who they are (1 page) - When were they established?  What is their vision, mission, goal?  What do they stand for?

1. Who they are (1 page) - When were they established?  What is their vision, mission, goal?  What do they stand for?

2. What kind of meeting will this be?  (1 page) - Association, corporation or government meeting

3. Your marketing strategy that you will use and why (2 pages) - You have different groups of people coming. Which marketing strategy will you use for which group?

4. Venue selection (1 page) - Which City have you selected? (This must be Orlando)  Why that City?  What is unique about the city?

5. Accommodation selection (1 page) - The hotel?  Make sure the rooms are enough.   Not to big.  What is it that business people want?  Wifi etc.

6. Conference venue selection (1 page) - Have a few options - Then explain why did you choose the specific venue.  Is it big enough?  Facilities available, what is included in the conference packages. 

7. Conference rooms and setups (1 page) - How many rooms do they have?  Are they fully equipped? Floor plans etc.

8. Food and beverages (1 page) - What are you going to give the people to eat?  Menu... Breakfast, Lunch, Dinner.  Special dietary needs etc. (No box lunches)

9. Conference program (2 pages) - Work out the program... before the conference program. Keynote sessions, parallel sessions. Social Program.  

10. Social program (2 pages) - Think about this.  Will people bring their families with?  Orlando - family destination.  Disney - but what is different?  What is unique?

11. Optional social program (3 pages) - After the conference if people want to stay longer.  What will you offer them.  Day tours to the beach etc.

12. Exhibitors (invitations, space and detail) (1 page) - Who will be your exhibitors?  What will they exhibit?  What is relevant to the conference?

13. Describe how you will incorporate technology into the conference (1 page) - Social media.  Streaming etc. chapter on this in your book.

14. Service providers that you will use, including service contracts (just your philosophy – social responsibility, disadvantage groups etc.) (1 page)

15. Identify green issues that you will consider and social responsibility aspects (2 pages) - look in your books there is a chapter on this

16. Describe how you will make use of Visit Orlando (DMO) services (1 page). - we have done the DMO's why will you use them? What services can they provide for you?

17. Identify if you would make use of a Destination Management Company (DMC) and why (1 page) - we have done them as well.  What services do they provide?

18. Budget for the conference (2 pages) - I will email you an example of a budget.  Fixed cost and variable costs, sponsors.

19. Legal issues to consider (1 page) - Chapter in the textbook.  What should you think of?  

20. Putting it all together (including inspections, time frames) (2 pages) - Chapter 15 - site inspections and time frames

21. Why should the Board choose your company? (1 page) - Drive your proposal home... why you?

 

Your portfolio must consist of the following:

1. Cover page

2. Declaration of work (Just a short paragraph declaring it is your own work)

3. Table of contents (Include all aspects in detail)

4. One example of marketing material you will use to market the event

5. Reference list

The assessment sheet has been included so that you are able to meet the necessary requirements for a good grade! Please read it through carefully.

 

Technical Requirements

1.  Times New Roman/Arial Font 12

2.  Double Line Spacing

 

This is an example of what I would like to see:

 Anna Miller Assignment-1 copy copy.pdf

 

 CREATIVITY WILL GIVE YOU THE GRADE YOU ARE LOOKING FOR

Total: 200

 

GENERAL	D	C-B	A	100
Technical care:  cover page/ table of contents/ page numbers/ declaration of work/ grammar and spelling	All or most of these are missing. Many grammar and spelling mistakes. Untidy work.All or most of these are missing. Many grammar and spelling mistakes. Untidy work.	All or most are there, but work is untidy or incorrectly done. Grammar and spelling mistakes.	All the requirements have been met, and work is well presented or outstanding.	40
Reference list: nr of entries, relevance of sources correctly presented	No reference list or only 1 source. Sources irrelevant. Incorrectly done.	Only 2 or 3 sources. Some irrelevant. Presentation partially correct.Only 2 or 3 sources. Some irrelevant. Presentation partially correct.	Adequate number of sources, all relevant, correctly presented.	40
General presentation: neatness, use of pictures and color	Poor work. Learner has not made any effort to deliver an attractive neat document.	Fair. Learner has shown some understanding. An average document.	Good – excellent work! Learner has made great effort. Most attractive and neat document.	20
CONTENT	D	C-B	A	100
Aspects as stipulated are identified and covered in detail	All or most of the identified aspects are missing.All or most of the identified aspects are missing.	All or most of the areas are covered, but with limited detail.	All the aspects are covered in detail and presented thoroughly.	100