Organization Website Review

Unsatisfactory

Emerging

Proficient

Exemplary

Assignment Components

Explanation of initial impression of corporate website

Explanation of initial impression of corporate website is unclear, inappropriate and/or incomplete.

Explanation of initial impression of corporate website is somewhat clear but additional explanation was warranted.

Explanation of initial impression of corporate website is concise and complete.

Explanation of initial impression of corporate website is clear, complete, concise, based on sound research and examples are given.

Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging

(CO 3)

Analysis of vision, mission and goals in reference to company’s competitive strategy, branding and messaging is incomplete and lacking several critical details.

Analysis of vision, mission and goals in reference to company’s competitive strategy, branding and messaging is partially clear, accurate and somewhat based on facts from the scenario.

Analysis of vision, mission and goals in reference to company’s competitive strategy, branding and messaging is clear, accurate and complete.

Analysis of vision, mission and goals in reference to company’s competitive strategy, branding and messaging is highly detailed, clear, accurate, complete and several insightful examples are given.

Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross boarder issues

(CO 6)

Analysis of the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross boarder issues is incomplete, inaccurate or not based on facts from the website.

Analysis of the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross boarder issues is somewhat clear and based on facts from the website but inaccuracies are noted.

Analysis of the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross boarder issues is clear, accurate and based on facts from the website.

Analysis of the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross boarder issues is highly detailed, clear, accurate, based on facts from the website and several insightful examples are given.

Draw conclusions from their financial statements

Conclusions from the company’s financial statements were not drawn or were unclear and inaccurate.

Appropriate conclusions from the company’s financial statements were drawn, but some inconsistencies or inaccuracies were noted.

Appropriate conclusions from the company’s financial statements were drawn.

Appropriate conclusions from the company’s financial statements were drawn, highly effective and based on industry research.

Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy (CO 2, 5)

Evaluation of expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy was incomplete, inconclusive or inappropriate.

Evaluation of expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy was somewhat appropriate and clear.

Evaluation of expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy was clear and appropriate.

Evaluation of expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy was highly effective, based on research in the industry, and supported by examples.

Organizational assessment using SWOT or Porter’s Five Forces is included

(CO 3)

Organizational assessment using SWOT or Porter’s Five Forces was incomplete, unclear and/or inappropriate.

Organizational assessment using SWOT or Porter’s Five Forces was somewhat clear, appropriate and complete.

Organizational assessment using SWOT or Porter’s Five Forces was clear, complete and appropriate.

Organizational assessment using SWOT or Porter’s Five Forces was highly effective and appropriate, complete and based on research in the industry.

Explanation of the company’s capacity to be able to fulfill strategic mission while increasing profit margin is provided

(CO 3)

Explanation of the company’s capacity to be able to fulfill strategic mission while increasing profit margin was incomplete, unclear, inaccurate or not based on facts from the website.

Explanation of the company’s capacity to be able to fulfill strategic mission while increasing profit margin was partially clear and accurate and somewhat based on facts from the website.

Explanation of the company’s capacity to be able to fulfill strategic mission while increasing profit margin was clear, accurate and based on facts from the website.

Explanation of the company’s capacity to be able to fulfill strategic mission while increasing profit margin was highly effective, clear, accurate, supported by examples and based on facts from the website.

Writing Components

Organization

Introduction

Thesis

Transitions

Conclusion

Introduction is limited or missing entirely.

The paper lacks a thesis statement.

Transitions are infrequent, illogical, or missing entirely.

Conclusion is limited or missing entirely.

Introduction is present but incomplete or underdeveloped.

The paper is loosely organized around a thesis that may have to be inferred.

Transitions are sporadic.

Conclusion is present, but incomplete or underdeveloped.

Introduction has a clear opening, provides background information, and states the topic.

The paper is organized around an arguable, clearly stated thesis statement.

Transitions are appropriate and help the flow of ideas.

Conclusion summarizes main argument and has a clear ending.

Introduction catches the reader’s attention, provides compelling and appropriate background info, and clearly states the topic.

The paper is well organized around an arguable, focused thesis.

Thoughtful transitions clearly show how ideas relate.

Conclusion leaves the reader with a sense of closure and provides concluding insights.

Usage and Mechanics

Grammar

Spelling

Sentence structure

Writing contains numerous errors in spelling, grammar, and/or sentence structure that severely interferes with readability and comprehension.

Errors in spelling and grammar exist that somewhat interfere with readability and/or comprehension.

Writing follows conventions of spelling and grammar throughout. Errors are infrequent and do not interfere with readability or comprehension.

The paper is basically error free in terms of mechanics. Grammar and mechanics help establish a clear idea and aid the reader in following the writer’s logic.

APA Elements

Attribution

Paraphrasing

Quotations

No attempt at APA format.

APA format is attempted to paraphrase, quote, and cite, but errors are significant.

Using APA format, accurately paraphrased, quoted, and cited in many spots throughout when appropriate or called for. Errors present are somewhat minor.

Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present.

Style

Audience

Word Choice

Writing often slips into first and/or second person.

Word choice is consistently inaccurate, unclear, or inappropriate for the audience.

Writing sometimes slips into first and/or second person.

Word choice is sometimes inaccurate, unclear, or inappropriate for the audience.

Writing remains in third person throughout writing.

Word choice is accurate, clear and appropriate for the audience.

Writing remains professional in third person throughout writing.

Word choice is precise, appropriate for the audience, and memorable.