Questions

Q1

Video: http://www.cengage.com/management/book_content/9781111825874_hitt/videos/howard_schultz.html

1.1 From the video, evaluate the effectiveness of Starbuck’s current business strategy execution in terms of pricing, differentiation, and market demand. Next, suggest one (1) modification to the strategy that could help the company to implement new distinctive competencies. Provide a rationale to support your response.

1.2 From the video, evaluate the competitiveness of Starbuck’s positioning in its industry utilizing the Value Creation Frontier model. Next, analyze the strengths and weaknesses of Starbuck’s differentiation strategy, and determine the main possible implications inherent in the application of the strategy.

Q2

2.1 It has been stated that managers recognize time, cost, and resource estimates as critical if planning, executing, and monitoring and controlling are to influence the success of the project. Based on project manager guidelines in terms of time, cost, and resource estimates, select a guideline that project managers can follow to develop useful and valuable work package estimates. Provide a rationale for your selection.

2.2 The factors that influence the quality of estimates depend on the type of project. Determine at least two factors that have an impact on the time and cost estimate aspects of a project. Support your answer.