Questions

Video:

Fedex and UPS Documentary

Duration: (20:33) User: bccbusinessclips - Added: 1/26/12

http://www.youtube.com/watch?v=JZu_gxi3sbs.

Strategic Marketing - Fedex Case Study

Duration: (3:12) User: jnjtiger - Added: 2/1/10

  http://www.youtube.com/watch?v=B2rF3cTg0Mc

1. From the video, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company’s quality practices and level of responsiveness to customers. Note: Be sure to relate the "Six Strategies for Creating Competitive Advantage” from the video into your response.

2. From the video, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company’s focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three (3) examples from the video to support your response.