Building the Brand Paper

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building_the_brand_paperrubric.doc

Building the Brand Paper

Written Assignment Grading Form for Building the Brand, due in Week One

 

Content

60 Percent

Points Available

6

Points Earned

X/6

Additional Comments:

         Students accurately describe the process to build the brand for the company.

         Students provide rational on the level of success for their company.

 

 

 

Organization / Development

20 Percent

Points Available

2

Points Earned

X/2

Additional Comments:

         Students' papers are no more than 700 words in length.

         Students provide sufficient background on the topic and previews major points.

         Students' papers are logical, flow, and review the major points.

 

 

 

Mechanics

20 Percent

Points Available

2

Points Earned

X/2

Additional Comments:

         Formatting, layout, and graphics are pleasing to the eye (font, colors, spacing).

         Rules of grammar, usage, and punctuation are followed, and spelling is correct.

         APA

 

 

 

 

Total Available

Total Earned

 

 

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