For "Goodwriter" ONLY!!!

Objective: The purpose of this assignment is to encourage and allow each student to

analyze the financial, market and organization dynamics of a company. Some case

studies are intended to evaluate what went wrong with the target firm. Others are assigned to

let students learn how the firm managed to succeed, such as properly balancing business

opportunities against financial, regulatory or human resource constraints. In all cases, the

assignments are intended to let students learn from examples and to demonstrate their abilities

to assess and articulate the core business issues of success and failure in a

strategic management context.

Exercise: Each student reads, researches and analyzes cases using the principles and

concepts studied in this course, together with their accumulated business management skill

sets acquired to date in prior courses. Those skill sets include management, marketing,

operations, accounting, finance, human resources, and systems. Tools to be used and

demonstrated as part of the case analysis include business writing, critical thinking,

spreadsheet calculations, table building and charting, and PowerPoint slides and

organizational charts. I look for students to use at least the following tools:

S.W.O.T. Porter’s Five-Forces Key Success Factors

V.R.I.N.E. Organizational Charts Process Flow Charts

Market Data Analysis Financial Data Analysis Proforma P&L

Value Chain Analysis

Submit your Word, Excel and PowerPoint case analysis to the assignment link to the

grade center.

Approach: Following the format and requirements in this document, you will use the

assigned case to complete this project. Included is an in-depth analysis involving a written

narrative, Excel work papers, and an accompanying PowerPoint presentation, all revolving

around the case fact pattern. The scope of the final written narrative is 6-8 pages in length,

not including charts, graphs, and financial models. At least 3 reference resources (excluding

the course text) should be used and cited (in APA format) within the body of the case study

document. [Remember, Wikipedia is not an acceptable source.]