Power point 10-12 slides please complete 300 speaker notes per slide

MKTG320-1404A-01

Quesadra D. Goodrum

Class Discussion Phase 4

Advertising and Public Relations

Colorado Technical University

Instructor: Heather Weller

10/13/2014

I. Introduction

a. Banking Goals and Strategies

i. Creating banking awareness

II. Marketing Objectives

a. Building customer preference by promoting the quality of services

i. Increasing Public demand

ii. Change the attitudes of the public concerning a bank

b. Smart Methodology

i. Strategy

ii. Branding

III. Target Segment Identification

a. Demographics

b. Psychographics

IV. Target Segment Comparison with Current Target Segment

a. Branding Message

i. Digital/ Traditional approaches

V. Channel Comparison and Selection

a. Communication Channels

i. comparisons

VI. Situation Analysis

a. SWAT

b. Banking Trends

c. Situational Analysis

VII. Position Statement and Branding Strategy

a. Branding strategy

b. Branding perspective

c. Marketing segment

VIII. Advertising and Public Relations Strategies

a. Targeted channels

b. frequency

IX. Public Relations Piece

a. Media Ads

X. Public Relations Piece Metrics

a. Metrics gauge

b. Tracking ROI

XI. Integrated Marketing

XII. Conclusion

XIII. References

a. Balmer, J. M. (2013). Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the twenty-first century.

b. How to write a winning Brand Positioning Statement | beloved brands. (n.d.). Retrieved from http://beloved-brands.com/2012/05/06/brand-positioning-statement/

c. Marketing Your Products/Services and Promoting Your Organization. (n.d.). Retrieved from http://managementhelp.org/freebusinesstraining/marketing.htm

d. Ryan, D., & Jones, C. (2009). Understanding digital marketing: Marketing strategies for engaging the digital generation. London: Kogan Page.

Sample Newspaper Advert

A sample newspaper or website advert that may be used by the bank can be designed as shown below:

National Bank

Proud to offer you:

1. Personal Loans

No Matter What Your Dreams, We Can Help Attain Them

· Discovering the ideal advance to help you achieve individual objectives is basic at National Bank. We have terms, rates of 0.5% interest on loans.

· So whether you're making home upgrades or sending a youngster away to school ... purchasing an auto for the every day drive or obtaining your fantasy auto ... we can help you get the trusts it takes to make dreams work out.

· At National Bank, we value your account security and that is why we offer free malware protection for online banking courtesy of Trusteer.

2. Investor funding

The Resources You Need To Build Your Dreams

· Accomplishment in business can mean distinctive things to diverse individuals. At National Bank, regardless of how you characterize your objectives, we'll help you secure the assets you have to achieve them.

· From financing new gear and extension to just being able to exploit unbelievably, we can create financing bundles for anyplace your fantasies take you.

Thank you for Banking with National Bank!! Striving towards Success with you!!