article writing

CASE 1

We are going to analyse JC Penney, one the largest American retailers with revenues of 17,260

million US$ and ranked 153 in the list of Fortune 500. This firm had negative economic

indicators in 2011, for that reason it changed of CEO. The new CEO Mr. Johnson took

controversial measures which are detailed in the article of Business week JC Penney CEO tries

to change the way we shop.

Please read the article JC Penney CEO tries to change the way we shop, which is posted in week

3. You can review additional information from business journals as Businessweek, Fortune,

Forbes, CNN Money or other credible source from internet.

Please prepare a document where you answer the following questions:

1. Perform an Industry Environment Analysis.

2. Determine resources, capabilities and core competencies of JCP.

3. Which is its business-level strategy? Explain.

4. Use the value-chain analysis to determine the parts of JCP’s operations that create value and

those that do not.

5. Which are the core competences JCP lacks in order to perform successfully the strategy?

Which is your assessment of the decisions taken by CEO Johnson?

Format:

Times new roman, size 12, 2.5 cm, margins 2.5 cm each side, line spacing 1.5. No more than

3000 words, excluding references and cover page. In general we follow the rules of APA style.

Turnitin

Your papers will be reviewed using Turnitin, so please don’t use any information without

include the citation. You are not allowed to copy part of your own papers from other past

courses, that is considered as self plagiarism.