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lp2_assignment_research_selected_industry.doc

LP2 Assignment: Research Selected Industry

Directions: Conducting research is easier than ever with access to the greatest information data bank ever – the internet.

Use the internet to locate the names of trade associations your business would be part of and make note of the addresses, phone numbers, and websites.

Use CEO Express (Lifestyle magazines - online marketing - company research – industry specific – associations - trade) to locate magazines or journals within your selected industry to reach your Target Customers and your suppliers. Spend time researching your list. Also review the additional resources below.

Recap this research information for your industry in a 1-2 page paper highlighting important issues, current events, and industry changes.