Managerial Communication

Business Proposal

· Apply the three-step process of writing: plan, write, and complete.

· Prepare an outline of your research paper before you go forward.

· Complete a first draft and then go back to edit, evaluate, and make any changes required; use paragraphs, avoiding lists and bullets.

· Use 12-point Times New Roman font, double-space all text, and use one-inch margins.

· The first page should be a title page that includes the following:

· Title of presentation

· Student's name

· Course name and number

· Instructor's name

· Date submitted

· Use page headers and footers that include page numbers.

· Your paper should begin with an Executive Summary. The Executive Summary appears at the beginning of the paper, but it is the last section that is written. Introduce the subject and why the subject is important. Preview the main ideas and the order in which they will be covered. Establish the tone of the document. This introductory section is the hook to grab the reader's interest.

· In the body of your paper, break out each main idea you will use and provide evidence. Show some type of division using headings and subheadings. Avoid long paragraphs.

· Use visual communication to further clarify and support the written part of your report. You could use example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts.

· Your paper should end with a Summary or Conclusion, which restates your objective and convinces your reader to accept your plan.

· The final page of your paper should be a Reference page, Bibliography, or Works Cited page showing your sources of research. There should be corresponding in-text citations or footnotes for each of these referenced sources. While we study wiki websites in this course, use of them as a valid resource is discouraged.

Business Proposal for Social Media Policy	Points	%	Due Week 7
Content	90	52%	Content should demonstrate clarity of thinking; understanding; the application of business principles. Valid evidence should be given for your arguments.
Formatting	20	12%	Proposal must follow guidelines and assignment format instructions.
Organization and Cohesiveness	20	12%	Your proposal should be well organized using headings, subheadings, and written in the third person; paper should be 6 to 8 pages in length.
Editing	20	12%	Paper demonstrates graduate level writing, including proper grammar, spelling, punctuation, and good sentence structure.
Documentation	20	12%	You are required to have a minimum of six research references.
Total	170	100%	A quality paper will meet or exceed all of the above requirements.