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kk By Anthony Marini
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http://132.159.221.108/alog/issues/SepOct02/MS774.htm
Running Head:
ANTICIPATORY LOGISTICS IN CORPORATE WORLD
1
Anticipatory Logistics in Corporate world
Lenzini(2002), propagates that
anticipatory logistics
are
technologies, information systems and procedures
that
predict
customer requirement
and
sustainability .It monitors
supply levels and
the
equipment conditions for
the
combat units.
The
use
of
decision support software
is important
to
test and evaluate combat service support assets. This concept has strong correlation with the supply chain management. This is a
process of
producing,
procuring, and delivering
commodities and
services to consumers.
It simply accounts
the
process of turning raw materials to finished commodities. It has a broad scope that includes operations, funds and material management, which at the end culminates to consumable items. Supply chain management is visualized through the manufacturers and the suppliers who determine the taste and quality of products. Supply chains exists in both products and service industries only that its complexity and organization varies from organization to organization .supply chain management are seemingly similar but a visible difference is evident in that it integrates and synchronizes supply chains to attain different objectives and aims within organizations. Lenzini (2002) asserts that anticipatory logistics works both in corporate and military world but in different models depending on the organization goals and objectives. In corporate worlds the supply chain management constitutes seven important components namely
suppliers, procurement, manufacturing,
older
management,
warehousing,
transportation
and
customers. The success
of these components is influenced by a numerous factors ranging from communication, consumer demands, environment competition, globalization, and government regulations. These results to a double-directed dilemma to ensure customers satisfaction while at the same time to attain the organization goals and objectives of profitability and growth. This is because the customers are optimistic of less costly, efficient and speed services that grow on daily basis. Supply chains management in the military are slightly different from one of corporate though some differences are evident in their theoretical and conceptual models. Military organizations depict seven components and seven factors of their success. The components include transportation, warehousing, customers, suppliers, manufacturers, older management, and procurement. The success of these components are influenced by customer needs, information and communication technologies, deployment of officers, ministry of defense regulations, joint interoperability, environment and mission requirements .Like in the corporate worlds the army faces diametric dilemmas to organize forces better and responsibly as well as cutting down the costs(Lois et al,2006). Evidently,
the corporate world
utilizes the
supply chain management in a
wider scope
than the army.
The analysis is captured from many aspects of supply chains because it is generated from supply chains, which are created by all
stakeholders, involved in production process. Supply chain management
aims at incorporating the needs and demands of consumers, suppliers, procurers, wholesalers, storage dealers and retailers.
The army only applies anticipatory logistics to its mission
and deployment
requirements
(Lenzini, 2002).
There
exists slight
differences in the way the
corporate
and the
military operate on supply chains though; both have same number of components.
There is no need for maintenance in corporate world
in addition
transportation, distribution and warehousing are only applied from supplier to consumer .On the other hand military needs to apply these
functions
for the consumer to the army and
vice versa.
The
disparities influence largely the implementation mannerisms of the two groups.
The corporate world requires six essential success factors in supply chain management,
which
are
entirely
different from those
applied by
the military
in their operations.
Consequently it is
the task of
the corporate world to
maneuver the satisfaction of consumers and suppliers (Lois et al,2006).The factors determining success in the corporate world are different with those in the military world which are limited to mission requirements, department of defense regulations, joint operation ability, information and communication. Seemingly, the corporate have to identify its differences from the army and design strategies of joining the flaws when handling anticipatory logistics. This requires intensive innovation and creativity within
the corporate world. Lenzini (2002)
asserts that
anticipatory logistics
are applicable in
the
business world; this has to be handled with a lot of carefulness acknowledging the disparities between both worlds. The outstanding disparities are evident in the dual directional nature of transportation, warehousing, and distribution in the military and the unidirectional nature of the same functions in the business world. References Louis W. S et al, (2006): Marketing Channels', Prentice-Hall, 7th ed. Lenzini, J.(2002): Armed forces, Logistics, retrieved from http://proquest.umi.com/pqdweb?did=183937041&sid=1&Fmt=4&clientId=29440&RQT=309& VName=PQD/Sep/Oct 2002. pgs Vol. 34, Iss. 5; pg. 11, 3 pgs Lenzini, Joshua M(2002,Sept/Oct ). Anticipatory logistics: The Army's answer to supply chain management. ProQuest Central pg. 11
ANTICIPATORY LOGISTICS IN CORPORATE WORLD
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ANTICIPATORY LOGISTICS IN CORPORATE WORLD
3 ANTICIPATORY LOGISTICS IN CORPORATE WORLD 4