Mass Media- 5-8 pages

The bibliography expores issues in television advertising that may be of great impact in the lives of children. This may either be harmful to the chidren or not but mostly, the commercial messages in the advetisements may in one way or another affect the lives of children. The book explores the issues in television advertising which affect the lives of children espceially due to looseness of the code of practise in advertisng through the television.

This book will be useful in my paper as i will be able to get informationon the issues in ccommercial advertisements which may affect chidren and asohe code of practise regarding advertisement and chidren.

Bradford,W. (2010).The Effect of Direct Television Advertising on the Timing of

Treatment.Economic Inquiry,2.

The article talks about the rules and regualations in television advertising in relation to the field of medicine. It gives laws which have been reviewed and hence brought a relaxation in the television advertising of drugs and diseases cured by the drugs. For instance, there was a relaxation in law that only allowed advertisements to mention the drug or the disease cured by the drug being advertised but it restricted advertising of both. This article is going to be useful in the writing of my paper because, under my topic of Television advertisement, i would like to include the laws that pertain to television advertisement in various fields.

Darwin,D. (2009). Advertising Obesity.Can the U.S Follow the Lead of the UK in limiting television Marketing of unhealthy foods to the children.Vanderbilt, Journal of Transnational Law.

The article explores the area of content of adverts. It particlularly focuses on the banning of television advertising of unhealthy foods and the effect this advertsing has on children. In the Uk a regualation was endorsed in 2007 which banned television advertisements on unhealthy foods.The issue of obesity in chidren is highly linked to television advertising on unhelathy foods.the article wil be great impotance in my paper when i will be writing on televison advertisements and censorship of information with reference to different age groups.

Kim, K. (2011).Creative Strategies of super Bowl commercials 2001-2009: An analysis of message strategies. International Journal of Sports Marketing and

Sponsorship

This article expores the area of message strategies in the television advertising. It does this by making a comparison of measures of commercial likability and the effect it creates on the products. Super Bowl commercials have been used to explore this comparison in the article.The article will be helpful in that i will use it as my resource in exploring the various effects of commercials.

This book explores the psychological processes that take place in the mind of the consumers during advertising which in turn determine whether the consumers will pruchase what is being advertised or not. Consumer behaviour is widely explored in this book majorly in relation to psychological processses.This book will be of great importance in my paper as it will provide me with information on advertising and consumer behaviour.

Mulligan,L. (2011). You Can't say that on Television: Constitutional Analysis of Direct-to-consumer pharmaceutical Advertising Ban. American Journal of Law & Medicine,2-3.

This article explores the area of advertising in relation to costs in health care. The article focuses on the direct-to-consumer pharmaceutical television advertisements which were not reliable and therefore banned. The article is imporatnt to my paper because it will provide me with information concernig the television advertising bans which have occurred in the field of medicine hence regulation in television advertisement.