| | | Exceptional | Exceeds Expectations | Meets Expectations | Falls slightly Short | Falls Well Short |
| Establishes the position / context of the organization including a description of key relevant factors such as business strategy, mission, vision, values, key stakeholder groups and why, historical financial performance and current situation, industry directions, market position and competitive analysis, SWOT analysis, and similar factors bearing on the organization and the problem. |
| Identifies and describes a number (3 - 4 or more) of significant issues / challenges facing the company and categorizes them as mission critical or not and urgent or not. Identified problems are supported by meaningful data uncovered through research. |
| The main problem statement is well-articulated and exposes a significant gap between the ideal or desired state and the actual condition or practice. Detailed, specific problem causes and contributing factors are clearly identied along with supporting information. |
| Generates a number of distinct alternative solutions to the main problem which are supported by solid research. Discusses the rationale for why each might be an effective solution including strengths and weaknesses for each option. |
| Effectively uses evaluation / problem-solving tools from class. Clearly states the recommended solution along with a clear discussion of the logic behind selection of that solution. |
| The paper states a strong business argument for adopting the proposed solution along with an analysis of the ethcial implications and feasibility of the solution and the impacts of the proposed solution on key stakeholder groups. Provides a thorough description of both tangible and intangible costs and benefits of the proposal as a cost-benefit analysis. |
| The paper includes a logical plan for implementing the recommended solution and for monitoring and measuring success of the solution. |
| Uses appropriate tools throughout the paper to support both a logical anaylsis and communication with the reader including charts and graphs, mind maps, concept mapping, fishbone diagrams, cost benefit analyses, gantt and pert charts, weighted decision matrices, and other useful tools. |
| Demonstrates thorough research including a minimum of 10 sources (2 peer reviewed). Properly cites sources in the body and bibliography. |
| The paper is well-written as a professional business document. It is well organized, clear, persuasive, free of grammatical and spelling errors. It follows directions and includes all required components and effectively builds the business case. |