management STRATEGY & COMPETITIVE ADVANTAGE

Microsoft Group 7 - Final Presentation

PERSONA

PAST Slogan: Where do you want to go today? Likeness: IBM Counterpoint: XXXXXXXXXGoogle

PRESENT Slogan: Be everything Likeness: XXXXXX google Counterpoint: Apple

Future Persona

Slogan: Be What’s Next Likeness: Apple Counterpoint: Blackberry

Performance

PAST 1) OS Focus 2) few competitors 3) Measured based

solely on software

PRESENT 1) OS split focus 2) Many competitors 3) Measured by a

combination of hardware and software

Future Performance

1) Higher OS Market Share 2) Focus on niche (while there are) less

competitors 3) Acquisitions

The Dilemma

PAST PRESENT

M ar

ke t S

ha re

M ar

ke t S

ha re

Innovation Innovation

The Future Dilemma

Innovation

M ar

ke t S

ha re

Our Organization

PAST PRESENT

AutonomyAutonomyControl Control

Cooperation Cooperation

The Future of Our Organization Cooperation

Control Autonomy

Our Strategy

PAST PRESENT Interaction

Economy

Interaction

Economy Differentiation Differentiation

The Future of Business Strategy Interaction

Economy Differentiation

Proposal

-Innovate within cash cows (OS and software such as office). -Market share will eventually follow. -stop trying to dominate the entire tech sector