madam-professor

Ali Hassian

Professor: Edward Yoo

English99

9october 2014

How is Sony still attracting people?

Sony Computer Entertainment America (SCEA) is a great brand globally, isn’t it? In 1994 Sony computer entertainment had developed the PlayStation counsel and introduced it in the United States. In the very first week approximately 100,000 units were sold and after 6 mounts over million were sold. Nowadays, the number of sold counsels increased instead of decreasing. Sony computer entertainment America had developed its online network and it succeeded in attracting gamers from deferent ages.

This remarkable company made gamers embrace ps4 because of its online facilities. Some games on ps4 are more likely to be played online. Gamers prefer to keep in touch during the competition; therefore, gamers can connect their keyboards, headphones and microphones. In this case gamers will fulfill their needs from the game and they will have extra fun than the offline mode. For example, my friend has a high rank in online games, yet he doesn’t play if his friends are not playing. SCEA blend some communication via the online network.

The company noticed the advantages of social communication facilities from the number of sold ps4 councils, so they created the invite friend’s list. Instead of getting involved to the story of the game alone, gamers might invite their friends and join the quests. This list is similar to Facebook, which, gamers can post pictures and videos. Furthermore, gamers can open a video call. This facility expands gamers’ communication; for instance, gamers can talk and watch other players while they are in game. This was a desire for gamers, which is achieved by SCEA.

SCEA’s didn't stop its achievements at invite friends’ list, but they built a powerful store called PlayStation store. It has all the regular and extra excellent options and deals, which rapture gamers. Gamers can get the new releases like games, expanding maps for games and characters. Gamers might share games with friends or send them as gifts. Not only those options, but also gamers have the right to try the demo games before paying for the game to make sure gamers are satisfied with their purchases. SCEA made all the items easier to purchase for gamers, which make them so creative in supporting gamer’s needs.

However PlayStation store seems like heaven for gamers, the possibility of losing purchased items is high. For that reason, Gamers have their privacy in PlayStation store, because SCEA offers for each player an account with password. All activities you have done in the store are recorded, so they guarantee that no one will be stolen. Gamers become more excited, because it decreases the percentage of loosing what players bought. For example, if any player changes his PlayStation council, he can reinstall it to his new council from his account or he can open his account on friends’ councils and download his purchased games, which are recorded, in his account. That is a reason why games prefer SCEA more then other games’ companies.

SCEA offered variety of online services for gamers, yet they increased those services by adding Internet explorer in online menu. As we know that Internet explorer is one of the most important factors in ether people’s or gamers life. Gamers might use the T.V. as a computer with the explorer. Gamers have a huge number of advantages from this explorer; for example, gamers have the right to download because all the councils have memory at least 16GB. They can download or watch movies online, illustrating their Facebook pages on the T.V., etc. This explorer played a gigantic role in steeling gamers’ attention.

Some small and free apps are allowed for gamers in the online menu. Some players think that those apps are so important for them because they help to proof their achievements. For instance, Share Factory is a name of app , which help the players to take screen shots and share it with friends; therefore, they can capture their online or offline achievements and share it with their friends. Even players might create their own game play videos mixed by music and they can upload the videos in YouTube. These apps has an influence on gamers attention.

To recapitulate, Sony Computer Entertainment America is an innovative company globally. It is still grapping gamers’ attention from all over the world. It continued grabbing attention because of its gradual developments in online services like PlayStation store, explorer, apps and invite friends’ list. In my point of view, I love SCEA improvements and I believe it deserves our attention for its services because they provide much more easy and smooth options for gamers.