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GEORGE IWIVAREWE DRESSING OUR DAUGHTERS LIKETHiS?

wgr.ship of youth, the trend has migrated ro ever younger age groups. Add this to the fact that.the physiological onset oipubJ..y iir"iik..p, inching downward, and the definitions of ,,girl,,

".,d .,*o**, lru.

!..:-: moving rargets. \{,4,rich raises the question: what does it mean for little girls when the

.very things of th.i. lives_kilts, pufpi.r,

argels, pink, prince55ss-[sssrne feiishized to the point otrJriJrirrg them obscene?

'-' In srores marketing ro young girls, a phenomenon that the authors {.Pachagmg Girlhood harr" t"..*d

,the pink wars,, is easy to discern.

Theret the sweet, innocent "princess,, gi.t lbaby pink) ;d ifr" ,".,.y, naughv "diva' girl (hot pink). The rwolsthetics a.e clearry delineated in the selection of novelry T:shirts on offer, A ,,princess,,, fo. irrrtrn"., would wear one of these scrawled across her chist: sweet Treat , ),ngrr, Daddy's Girl, Offictal Cleer Bunryt. \X/hile a ,divd' would gravitate toward: Trouble-maber, Drama err*, you Will Do lVhat I Sal,

"r,d of

course' Paris Hilton's idiodc tag line, Tha* Hot. But T:shirts ".-.-lurt

t1.,. beginning. It is the "total girl' marketers are aftet write Brown and Sharon Lamb in Pachaging Girlhood.,,,Total girl, to marketers -.rr.finding every inch of their body to ad.orn,,,"th.y *.it.. .,Erpr.,dirg onet market means not just reaching down to th. lo*.,

"g., fo, froa_ucts introduced to rhe older ages, but finding new parrs oitheir bodi",

to colonize or own. The tiniest parrs, the forgotten parts, such as nails, which sh.ould be dirry after a dayof pray." Im"pricit i" th. r".io", p."a- ucts.available is a sexy wink that has nerre. before been

"rro.i"t"i*ithchildren so young. I or so we think. The idea of chirdren as innocenr is a relatively

modern one. "Children are the great vessels of fantasy,,, ,"y, ,t r.r. Hollander; a New York-based clJthing historian and author of the classic 1978 text seeing Through ctothis. Historically, a mother saw a little girl as a smaller, unspoilJd version of herself,

".r,1 ,o , i"ugh,.,

should be formed in trer mothert image_and tlrrough _." "Ffrptory,.she was. Up until the late lgth ..i,ury, children,"both male and

female, were outfitted like littie adurts. L"bo.rr.rr' children dressed like labourers, and society children dressed like rheir .ri.r", i;-;;.- ments designed for rheir pomp and rigidiry ro encourage socially appropriate behaviour, Moreover, says Hillander, royar chiidren were dressed to look sexually a*racrive ,o ,hr, heads of state in orher coun- tries might look at their portraits and think, hmm, maybe fU hk. to marry that sweet thing. "Girls of 6 wore low-cut dresses and very