| Student: |
| Comm 212 Individual Written Assignment Business Report |
| Scores | | | | P = Poor; G = Good; E = Excellent |
| One numerical score per each of the 6 main criteria |
| Main Criteria | Elements | | | | Additional Comments |
| | | Score |
| Evaluation Criteria | | P | G | E |
| 1- Letter or Memo of Transmittal |
| | Format, Problem ID'd, Purpose, Close |
| Letter or Memo of Transmittal Sub-Total (5 Max) |
| 2- Presentation |
| | Cover, Title Page, Table of Contents, |
| | Headings, Sub-Headings, Pagination, |
| | Professional Appearance |
| Presentation Sub-Total (15 Max) |
| 3- Executive Summary |
| | Format, no fluff, no generalities, all essentials incl |
| Executive Summary Sub-Total (10 Max) |
| 4- Contents |
| | Introduction, Structural Organization |
| | Problem ID'd & explained, Background & Preview |
| | Topic Development or Methodology |
| | Secondary Research (comprehensiveness) |
| | Development of Themes or Findings & Analysis |
| | Conclusions (linkage, objectivity, consistency, clarity) |
| | Recommendations (logic, practicality, relevance) |
| Contents Sub-Total (Max 30) |
| 5- Sources & Charts |
| | References and appropriate format |
| | Appendices (clarity, labels, format, references) |
| | Use of Charts, Tables, Graphs etc. |
| | List of Works Cited (number, relevance, format) |
| Sources & Charts Sub-Total (Max 15) |
| 6- Writing Quality |
| | Spelling (Proofreading) |
| | Grammar (phrase, sentence & paragraph construction) |
| | Business Style & Tone (objectivity, logic, flow) |
| | Overall Impact (professionalism, creativity, appeal) |
| Writing Quality Sub-Total (Max 25) |
| Preliminary Total (Max 100) |
| | Penalties (late, etc.) |
| Final Total (Max 100) |
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comm_212_report_evaluation_rubric.xls
