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Firstly, the ad has interesting Pathos. Which means to persuade an audience by emotions and what the author wants them to feel. I think the relationship between pictures and written material is very strong from the first look. When someone looks at the text, it tells a story of a mom who shares her feelings by emphasizing that her husband becomes a child when they are going to visit McDonalds. The text is written informally to be easy for viewing and understanding. There are several sentences in the text, which is enough to underline the main pros of McDonald’s without making anybody tired of reading it. There are little hearts over the text; it describes emotions that belong to the mother who is sharing her feelings about her husband and son.

What I found interesting about this ad, is both dad and son were not wearing shoes. I believe It has strong impact on the viewer’s understanding of this ad. Not wearing shoes means that these people are currently at home. Where they feeling themselves in the most comfortable way. By feeling empathy, the viewer begins to feel the same emotion of safety and empathy.

Secondly, I found that the ad has strong Ethos too. Which means that the author wants to show to his audience that he has good sources and it’s worth listening too. So I think the picture of father playing with his son and the text is the most important part in the ad. Every image and every word has its own place and meaning. From the first view of the ad, we can see two people enjoying playing together. It is clear that it is dad and son. When someone looks at the image it creates a very positive and good mood. Because when the viewer feels that way, he will come to McDonald’s for sure. It seems that dad and son have the happiest moments in their life. When the ad comes with children, People who look at the ad will pay more attention to them, children are cute creatures and I believe children they create sign of hope and happiness to people’s life.

Finally, the Design of this ad. I think it is simple and catchy at the same time. I think this ad is quite effective and persuasive to me. When someone looks at the background of this ad, it’s white; people usually use the white background for ads that have images. Color white means something positive like goodness, safety, protection, perfection and heaven. McDonald’s advertisements meant to use color white to share the positive things to everybody. Of course there is a famous McDonald’s logo in the bottom in right corner of the advertisement. Which usually says: “I’m lovin’ it “, so it is enough to look at the poster for one second to understand what the whole ad is about. In addition, McDonald’s use people of different skin color and different social status in their ads. I think that this poster belongs to a series of posters, which describes other families with different social position. In this poster, these are black family, they are African Americans and they belong originally from Africa. In the ad, these people look healthy, happy and in a good shape.