BA problem analysis paper

Research Outline

I. Executive summary

One way of improving an organizational performance is through formulation of strong company’s strategy. Such strategy is only possible when there are all the adequate facts and information about the company’s progress. This outline the analysis that was done in Kohl’s Corporation and propose some of the solutions or recommendations based on the findings or analyses.

II. Situational analysis

The situational analysis reveals a number of aspects related to the Kohl’s Corporation. These factors are identified below.

a. Internal environment

i. Lack of finance limits Kohl’s Corporation from proper marketing

ii. Lack of finance limits Kohl’s Corporation from achieving operational demands such as launching new product

b. External environment

i. Changing preference of consumers on prodicts

ii. Strong competitors

III. Problem analysis and description

a. Kohl’s Corporation operates in very competitive environment

b. There are many competitos.

c. The consumers are also very selective and their preference changes easily

d. These hindrances prevent the Kohl’s Corporation from performing effectively.

e. Unless these issues are addressed, the company cannot progress

IV. Solutions, Evaluation and Recommendations

Based on the foregoing analysis, a number of solutions and recommendations are apparent. These include:

a. Foster innovation to keep up with changing preferences.

b. Seek for financial aid from financial institutions.

c. Capitalize on opportunities such as expansion to foreign nations.

V. Implementation Plan

The plan should be conducted according to the following order.

a. The first thing is to solicit financial aid

b. Then the company should foster innovation

c. Then the company can expand to foreign market

VI. Success metrics

The major success metrics to be considered include the following.

a. The number of sales

b. The number of new products invented

c. The number of new franchises in foreign market