phase 2 ip

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The multinational company operates its business in more than one country, headquarters are located in one country (home country) but its activities are spread over in other countries (host countries). Multinational companies such as Coco cola have operated in as many as seventy countries around the world. Write your introduction here. It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the Scenario to get a feel for what the paper is about, and read about Items 1 and 2 to explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND rubric for full details and you will need to update the Title Page/Page Header. Finally, please ask me any questions about this assignment.

Strategy

A list of multinational Companies:

* Procter & Gamble TM www.pg.com

* Michelin TM www.michelin-us.com

* Kraft Foods TM www.kraftfoods.com/kf

* Toshiba TM www.toshiba.com/tai-new

* Nokia TM www.nokia.com

* Wal-Mart www.walmart.com

* Exxon www.exxon.com/USA-English/gFM/home_Contact_Us/homepage.asp

* EBay www.ebay.com

Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy.

International Orientation

What sort of international orientation does it have?

Do you think it is ethno-, poly-, or geocentric? (Do not simply provide your opinion. Back it up with research and logic)

Decision Factors

What were the decision factors for the locations it chose to expand in?

Core Capabilities

Did it have the core capabilities to succeed in those markets?

Opportunities and Constraints

Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.

Value Chain Dispersal and Integration Strategy

Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.

Conclusion

Your conclusion is essentially the opposite of your introduction – explain what was discussed in your paper, highlight important aspects, provide summary remarks, include observations, etc.

References

List your reference here. The reference page must include all of the references you used, listed in proper APA format. Refer to the Citations.doc post in files area.