REVISING PAPER

FEEDBACK FOR REVISING: I want you to imagine you are writing for a C-level person. Don;t think it is me. This is someone who has never read anything else you have written. With that in mind, what would that person need to read in order to better understand the market and the competitors? Also, does that person need more details in the SWOT to better understand the situation they are facing? Tell me more about the competition in your own words. I can read a balance sheet, but tell me who these other competitors are and why they are getting the better of Kohl's.  Read the paper again and work on the flow. Does it flow or does it feel choppy? (again, this is a general comment and may not be specific to your paper). Is the main problem a drop in sales? Or, is it that Kohl's isn't able to innovate and deliver what customers want? Sales are a symptom of another problem. Focus on the problem. You can add the symptoms, but focus on the problem. When you are addressing each problem in your solutions section, make sure you address each problem as you listed them in the previous section. For instance, if you say: Kohl's problems are: 1) lack of innovation 2) poor marketing 3) strong competition Then, in the solutions section you would write about each problem in that order. Don't make the reader think. Especially in a business setting. Most likely, the reader will only read the Executive Summary. But, I will be reading the entire paper. I will be really looking at your problem descriptions, your solutions, your implementation plans, and success metrics. These are relatively new section (with the exception of the problem descriptions). Regardless if I agree or disagree with the solutions, I want to hear you make the case for why your proposed solution is THE solution. Does that make sense?