Business Development

Research Project:

Each group should evaluate potential of investment in a particular project in the designated country. Each project would require country evaluation as well as industry evaluation. Country evaluation should focus on economic, financial and political risk of the country. Industry structure analysis would look at the regulatory structure as well as the competition in the target country. Issues such as privatization, identification of major competitors and overall strategy for entering the country should be discussed. Depending on industry, our branch could be only for local market, to produce products for export (US market), or both. You must define the scenario.

The final recommendation would be whether or not to enter the specific country in the designated sector and what should be our strategy.

Industry Country

Subway (Restaurant) Turkey

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Total paper should be between 30-40 pages, excluding annexes and tables. It should include country background, assessment of attractiveness and risk of country, industry and competitive analysis in that country, overall strategic analysis for investment and final recommendation including conclusion. Each section should be around 8 pages and indicate clearly who has done what part. Paper should have an executive summary, and complete reference.

What should we include in the group project?

( Introduction - Country background with particular focus on cultural factors - Basic information about company (virtual) - Project specification )

( Country Attractiveness and Risk Assessment : Risk analysis : Political, economic and financial What makes the country attractive for our company? Overall risk indicators ) ( Industry and Competitive Structure - Who are competing firms and how do they compete ? - What are government regulations for operating in the country and in this industry? - Over all attractiveness of this industry ) ( -Over all recommendation including that rational - Strategy for the activities in that country ) ( Formulate a plan of visit to the country including objectives of visit , who to me et, and traveling plan and the cost estimate for the visit. ) ( Include : - References - Executive Summary - Who has done what part of the project )

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