Quiz #3

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1. Which of the following is an activity ratio? (Points : 1)

       Current ratio        Inventory-to-net-working-capital ratio        Debt-to-equity ratio        Gross profit margin        Average collection period

Question 2. 2. Which of the following is not a strategic issue? (Points : 1)

       Will the price of a critical raw material increase?        Should the company expand internationally?        Will key legislation affecting the industry be enacted soon?        Should the company reduce its costs?        Should the company acquire a smaller competitor?

Question 3. 3. Which of the following is not a criterion when choosing the best bundle? (Points : 1)

       Shareholder value        Selling price of product        Revenue growth        ROI        Degree of risk

Question 4. 4. Which element is not a part of an internal analysis? (Points : 1)

       Corporate culture        Competitive strength        Weaknesses        Competitive trends        Core competence

Question 5. 5. If a company has a good brand, it doesn’t need to have a customer-value proposition. (Points : 1)

       True        False

Question 6. 6. A company that has to develop and establish multiple brands is in multiple businesses. (Points : 1)

       True        False

Question 7. 7. A multidomestic strategy is similar to a transnational strategy. (Points : 1)

       True        False

Question 8. 8. Which of the following is a criterion for creating bundles? (Points : 1)

       They must not include different strategies        They must be feasible        They must invest in other industries        They must diversify through acquisition        None of the above

Question 9. 9. Which of the following is not a strength? (Points : 1)

       Proven management        Corporate culture that supports the strategy        Strong brand reputation        Too narrow a product line        Low-cost leader

Question 10. 10. The G.E. Matrix is a plot of industry attractiveness against company strategy. (Points : 1)

       True        False

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