Hotel and Restaurant homework

Guidelines

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The paper should be no less than 3,000 words and formatted in APA or MLA style. At least six authoritative, outside references are required (anonymous authors/web pages are not acceptable). These should be listed on the last page titled "Works Cited." The 3,000 word minimum does NOT include the Cover Sheet, Table of Contents, and Works Cited pages.

You can be creative and gather best practices used in the industry and incorporate this data into your business plan. Please be sure to find a hotel with a food service operation concept with plenty of data available for developing a business plan.

The Right Way to Build the initial sections of a Hotel with a Food Service Operation Business Plan

Building a business plan forces students to ask--and to answer--questions that are vitally important to the subject company's ultimate success.

Your business plan must include the following sections. Please label the ones in bold and make sure each content item is addressed in sequential order to ensure maximum points:

Cover Sheet

Table of contents

Executive Summary

1. No more than two pages in length

2. Prepared after the entire analysis is written

3. Captures the essence of the analysis

4. Summarizes all major sections

5. Highlights the key points in the analysis and serves to interest the reader

Statement of Purpose

1. Proposed company's mission statement

2. Brief history of the business opportunity

3. Current situation

4. What makes your proposed business unique?

5. How will you create value for your customers?

6. Key success factors for your proposed business

Name and legal structure

Description of the business

1. Management philosophy: vision mission, goals, objectives

2. Type of organization

3. Management qualifications, experience, and capabilities

4. Business insurance

Description of the concept, licenses, and lease

1. The hotel concept and theme

2. Hotel type and market segment

3. The food service concepts and themes

4. Hotel licensing

5. Liquor license, health and fire permits

6. Business license

Market analysis and strategy

1. Description of target market demographics, psychographics, lifestyles.

2. Market potential (size, rate of growth)

3. Competitive analysis

4. Strengths, weaknesses, opportunities, and threats (SWOT analysis)

5. Location, ease of access and parking.

6. Nature of competition

7. Potential new hotel competition.

8. Potential new restaurant and food service competition.

9. Location analysis

10. Description of the area

11. Commercial residential profile

12. Traffic flow

13. Accessibility

Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing

1. Food services menus

2. Beverage menus

3. Hotel room type available

4. Hotel room rates

Advertising and promotional campaign

1. Objective

2. Techniques

3. Target audience

4. Means of communications

5. Schedule of communications

Conclusions and Summary

Works Cited

Things to think about as you develop your project:

1. Detailed market research. Prove that you know the target customers and the problems the product or service solves for them.

2. A detailed competitor analysis of hotel and food service operations. An analysis should show that the student understands the competition and its strengths and weaknesses.

3. A description of the hotel and food service management team you are planning. The universal factor that potential lenders and investors look for--a sound management team.

4. A distinct vision or concept of your hotel and food service operations. Students should clearly explain the vision or concept of what their subject hotel and food service stands for and how they will create a sense of excitement among investors.

5. Proper format and a flowing writing style. "The first requisite of a business plan is that it be interesting to read, well-written, and smooth-flowing."

6. Conciseness. Business plans must include enough detail to answer potential lenders' and investors' questions without overloading them with unnecessary clutter.

7. A killer summary. The executive summary may be the toughest part of a business plan to write. It's the section almost every potential lender or investor reads first. A good executive summary captures the essence of the plan and piques the reader's interest--all in no more than two pages.

8. Customization. Be careful to avoid the cookie cutter look. Use guides and resources as a starting point for your analysis. Make sure your business plan presents the subject company in the most favorable way.

Topic selection (25 Points) I need on 11/7/14

Please note that you are required to post your business plan topic to the Course Project DropBox in Week 2. Please provide the name of the business and a review of your concept and theme. Your paper should be a minimum of 500 words.

As you consider your course project, think about what types of lodging operation interest you the most and what you have the most experience with. For example, you have a variety of lodging operations to choose from that includes franchise and independent lodging operations. It can be a full-service hotel, limited-service hotel, lodge, resort property, country inn, bed and breakfast, or something else entirely. Ask yourself: where do I feel most comfortable when I stay at a lodging operation? The answer is probably a good place to start in developing your concept.

On another note, you will want to develop a concept that has some precedence: Is there available information on a similar concept? Can you do the research online or in your town? If not, you may want to focus on something that has a lot of existing material that can be applied to your new idea. As always, give credit where credit is due: Cite your sources!

Course Project Outline and Draft (50 Points) I need on 11/26/14

Submit a draft of your business plan to the Course project Dropbox in Week 5. I will review it and offer suggestions for improvement. This will be my only look at your work before your final submission. At this point, I would expect to see all of your research completed and most of your sections fully developed. You'll use the next two weeks to make improvements based on my recommendations. (Graded, 50 points)

General Expectations for your Course Project (170 Points) 12/8/14

Submit your finalized Course Project in Week 7. A hotel with food service operations within the hotel property business plan is required for the course. The paper should be no less than 3,000 words and should be formatted in APA or MLA style.(See the HUB for a tutorial on APA and MLA). At least six authoritative, outside references are required (anonymous authors/webpages are not acceptable). These should be listed on the last page and titled "Works Cited."

Your business plan must include all the sections as listed above. Please create a heading for each section. The individual section heading should be in bold letters. Make sure each section is addressed and all subsections are covered within the paper. The subsections must also be separated by headings. It is required that the sequence of the sections follow the project format and flow as shown above to ensure maximum points.

The complete paper will include and address all topic sections within the project. The clarity of the paper will include measurements of proper spelling, grammar, and citations.

Total: 245 Points

Grading Rubrics

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The following grading rubric will be used to assess your work:

Category	Percentage	Description
Documentation and Formatting	14%	Completion of entire paper to include and address all topic sections within the project. Please see the sample table of contents below.
Organization and Cohesiveness	17%	A quality project will include an introduction based upon a well formed thesis statement. The logical order of the content will be derived from the thesis statement. The content will be properly subdivided into sections derived from the outline. In a quality project, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.
Editing	14%	A quality project will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content	55%	A quality project will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ the sound use of reasoning and logic to reinforce conclusions.
Total	100%	A quality project will meet or exceed all the above requirements.