Kim Woods

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week_2_assignment.docx

Find the latest Annual Report of a publicly-traded company on the company's website (usually found under Investor Information).   Some examples include:

· PepsiCo

· Lowe's

· Harley-Davidson

· Facebook

· Starbucks

· Another company of your choice

Locate the SIC code for the company's industry by watching the video.

 

Find the industry ratios for the company using the Dun & Bradstreet® Key Business Ratio link in the University Library.

  

Obtain a copy of the organization's most recent annual report from its website and post the link in the team folder under a separate thread titled "Name of Organization - Annual Report ".  Doing this will allow all teammates quick access to the information you will need. 

 

Write a paper in which you analyze the data in the annual reports. Be sure to address:

 

· Evaluate your organization's financial performance during the past 2 years, using all of the applicable financial ratios in the five groupings as outlined in your text Concept 4.3 (liquidity, etc.). You must tell me what the ratios do and calculate each ratio for each of the two years.  I must see the equation with defined variables and the calculations.  Ratios only will earn no points.

 

· Discuss the ratios and what they tell you about the organization's financial health.  I am looking for a complete picture here.  Think about what you have read.  Why do we use ratios? How do we use ratios?  How can you best present this information in a concise, professional manner?

 

Each teammate must calculate at least two of the ratios you use for the paper, but that does not mean you only do two ratios per grouping.  You must calculate all applicable ratios for your organization.  I want to be sure that each teammate does work on the paper's meat.  Pay particular attention to what I say in my Instructor Policies regarding team work expectations insofar as introduction, conclusion, etc