Toyota

Week 5 Individual Assignment

Instructions:

The individual assignment asks you to describe and critique a real-world enterprise's operations, information, and marketing management strategies as to how they support the enterprise strategy.

· The real-world enterprise is  Toyota Motor Corporation , the world's #1 motor vehicle maker by sales, with operations in well over 100 countries.  Its marketing is localized wherever it sells.

· Use the assigned readings, posted learning materials, online research (one of the current MBA Competencies that you have attained by now), and your personal knowledge and experience to develop the report.

· You should also build on what you learned in these areas in earlier coursework, to include AMBA 640 and AMBA 650

· Be succinct, a virtue in management reporting. Ten double-spaced pages should be more than enough for this assignment.

Answer the questions bellow in the paper:

· This week we continue the exploration of the “enterprise management” concept of strategy by looking at a real-world operation’s enterprise operations, information management, and marketing management. The company you will be using is Toyota. The individual project is a 10 page (about) paper using the professional format we have discussed.

· Consider what we have discussed about the three (or four) business types (for profit, non-profit, government, military) and how they differed. What has Toyota adopted from these various types to be successful? What do they do, if anything, that is unsuccessful? How is their operation set up? How is it the same or different than others in their industry? Why?

· How do they use their information system? How is it the same or different than their competitors? How do they use their information system as a competitive advantage? How does this information advantage (if there is one) play to their strategic aims and achievement of their strategy compared to the rest of the industry and their grand strategy in general?

· Finally, how does their marketing management, as opposed to their marketing strategy, add to the company’s overall strategic aims? Be sure to take a step back and realize there is a difference between marketing strategy (how they choose to market their product to meet the overall strategic aims of the company) and the marketing management (how the company chooses to implement it strategy) that goes on. Without understanding the difference, the two will get mixed up and muddied very easily.

Remember to include a results-filled executive summary at the beginning of your report.

I will check all of the formatting criteria. I don’t need any manipulations of spacing or margin sizes.

· Times New Roman

· 12-PT Font

· 1” Margins

· 8-10 Pages (No less but no more than 10 pages)

· Table of Contents, Executive Summary, and References do not count as a page

· Grad-Level Writing

· 0% Plagiarism

· Must have 4 outside sources (Minus Wiki)

· MUST, Absolutely MUST use the three PDF files as sources

· Include Introduction, Conclusion, Table of Contents & Executive Summary

1. Submit, on time.

a. Unexcused lateness will be penalized per AMBA policy, found in the course syllabus.

2. Meet each task specified by your section professor in their instructions for the IA/EOCP.          /75 points

a. Includes: make few or no grammatical, spelling, or syntactical errors.

3. Show any or all of the following:         /15 points

· Critical thinking*

· Original thinking*

· Researched examples

· *Critical/original thinking: Demonstrate new approaches and/or ability to "push back" rather than simply reproducing another's thoughts. Use direct quotations sparingly and judiciously.  Properly identify any sources and integrate into own thoughts and ideas. 

4. Provide a straightforward, easy-to-follow arrangement with appropriate formatting (eg, section/paragraph headings) to speed reader comprehension.     /10 points

a. Includes: comply with APA-6  format. 

b. Includes: answers clearly marked, and student name included both in file name(s) and within file(s).