Case Analysis

MBA 525 - Module 3: Case Study Analysis Case Study: “The Third Battle of Bull Run: The Disney’s America Theme Park (B)” Purpose: The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem. Assignment: Your task is to read the case study, and after careful analysis, formulate a succinct response that is no longer than one single-spaced typed page with one-inch margins. No cover page is needed. You may use a separate page for references (works cited page). Your response must include a clear identification of the most significant business problem facing Disney, prompting the public statement. Remember this is your educated opinion which must be supported with evidence. You may find the evidence needed in the case study, but you may also use credible external sources. In addition, your response must assess the various types of organizational communication Disney used to manage the problem. Examine the different audiences/constituencies and determine how the message differed or would have differed. It is important that your paper has the three sections— introduction with a thesis, body with support for the thesis, and a conclusion. Statement on graduate-level writing requirements Your writing reflects your ideas and communicates your understanding of the topic to the instructor. This assignment will be graded on the composition elements listed below, as well as your understanding of the content: Successful graduate-level writing should demonstrate

 Proofreading skills

 Correct grammar and punctuation

 Logical organization

 Proper content presentation (introduction, body, conclusion)

 Correct formatting for citations, references, and headings

 Correct and consistent use of APA style and formatting Grading Rubric

Elements

Criteria

Ratings

Exceptional Proficient Basic Insufficient Missing

Knowledge/ Understanding 30 points

Shows depth and understanding of the case study and business problem

Thesis for paper is clearly identified and logically developed throughout the paper

Reasoning is sound, compelling, and well supported

Research 50 points

Clear and appropriate support for position stated throughout paper

Case study and any additional sources are synthesized and integrated effectively

The case study is sufficiently and correctly used to support arguments

Identifies and assesses types of organizational communications used to address the issue

Course material is integrated and applied to case study demonstrating understanding

Writing 20 points

Demonstrates evidence of graduate-level writing mechanics

Minimum paper requirements (length, topic, research, integration of core values) are met

Follows APA formatting requirements