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In training the sales personnel to increase their efficiency and increase the organizations profitability, a number of goals and objectives will be set so as to make the training process effective (Gill & American Society for Training and Development., 1998). The training will take place for five consecutive days. Accordingly, the training program will be involving and will ensure that the different learning preferences are considered. Individuals who prefer listening, seeing and hearing will all be considered. They will be considered in the sense that colorful presentations and audio aides will be a part of the training program. Interactivity will be highly considered.

Below are goals for the training program:

1.To come up with a more efficient sales team

2.To come up with a more independent sales staff

3.Increase the sales staff bonding over a common goal

To achieve the goal of coming up with and efficient sales team, the training program will first and foremost make the trainees familiar with the basic terminologies used in sales. Once the trainees are familiar with the terminologies, the sales methods will be explained in details. The sales methods and their importance will be explained to them. The sales agents will then be described in the program. The various agents such as the sales brokers, transaction brokers and sales persons will be distinguished. Their importance in the sales process will also be examined.

The objective that will ensure the goal is realized is: The sales trainees will be able to identify the various sales methods by the end of the first day.

To achieve the goal of coming up with more independent sales staff, hands on activities will be incorporated in the training program. That will make the trainees be able to make personal decisions when faced with challenges. All trainees will individually participate in the program.

To be able to achieve the goal, here is the objective: The sales trainees will be able to explain the relationship that is existent between sales and marketing by the end of the second day.

To increase the sales staff bonding over a common goal, the program will incorporate group discussions and disclosure of the importance of team work (Gill & American Society for Training and Development., 1998).

To achieve the goal, here is the objective: The participants of the sales training will be able to utilize 5 different closing techniques by the last day of this training. The other objective to assist in the achievement of the above goal is that, the different sales agents will be examined by the fourth day of the training.

Reference

Gill, S. J., & American Society for Training and Development. (1998). Linking training to performance goals. Alexandria, Va: American Society for Training