MGT 301 project part 1

Module 1— Venture Idea and Need/Opportunity

Your first team task will be to brainstorm a new venture idea and describe the market

opportunity. Think of yourselves as entrepreneurs seeking to take an idea and making it into a

feasible opportunity that will generate revenue.

What products or services are being offered? Where is it located (bricks/mortar/online/both)?

Describe the market opportunity. What trends are favorable to the venture? Is the market

growing? Keep in mind you should not assume that the reader is familiar with your

product/service, so be sure to explain and describe it carefully. Your instructor will need to

approve your idea before moving forward.

NOTE: Keep in mind as you complete each task of the feasibility plan that the end result will be

a prepared professional plan. You and your team will take all the information gathered and

combine it into one organized and professional document representing a business plan.

Each team must submit their venture idea and market opportunity to the appropriate course