MGT 301 project module 5

Mobile Phones are dedicated to providing services to those who want it and mostly need it. Located in the New Jersey areas are colleges, professional teams and high schools. Another target would be the elderly which is 65 and older.

Two different groups of older Americans emerge. The first group (which leans toward younger, more highly educated, or more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms. The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically.

(Smith, Aaron)

Our goal is to make sure that everyone has what they need to feel comfortable and good about themselves. Having access at your fingertips is the only way to be in this rapidly increasing world of technology.

Unique Benefits1

The most unique benefit that we will offer is a week long class that teaches those how to use the new modern day cellular phones. Another benefit would be to ensure those who are too busy to look after their loved ones. Mobile Phones will make sure that the elderly will have what they need to accommodate them. We will provide a since of peace to our customers. Many of the elderly in any area do not have a cellular phone because they do not know how to use one. Today just about everything can be ordered on line and via your mobile phone. For example: Starbucks have a new app that allow its customers to order and they will deliver to your front door. We will also provide to elders who aren’t mobile, a home visit to show them how to use the phone. This service will be based on a certain criteria. Based on personal research, many people have a hard time switching from the android system to the iPhone system. Our Company will provide the assistance for the cross over. Customers will also have the option to accumulate points with each purchase. The points will provide options to choose from, like $20 off coupon or a buy one get one item half off. There will also be discounts for new customers. The company will participate in food drives, and those who help with any community service which we are conducting will receive a 10%-20% discount.

References Smith, Aron, (April, 3, 2014) Older Adults & Technology Use. Retrieved from http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/ Source U.S. Census Bureau: State and County QuickFacts. Data derived from Population Estimates, American Community Survey, Census of Population and Housing, County Business Patterns, Economic Census, Survey of Business Owners, Building Permits, Census of Governments Last Revised: Tuesday, 08-Jul-2014 06:44:58 EDT http://quickfacts.census.gov/qfd/states/34/3407600.html