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Chapter 6- Marketing Targeting and Strategic Positioning  •Discuss why it may be necessary for an organization to alter its targeting strategy over time Reference:Cravens, D., & Piercy, N. (2013). Strategic marketing (10th ed.). New York: McGraw-Hill.

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Chapter 6

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Marketing Targeting and Strategic Positioning

•Discuss why it may be necessary for an organization to alter its targeting strategy over tim

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Reference:

Cravens, D., & Piercy, N. (2013). Strategic marketing (10th ed.). New York: McGraw

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Hill

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