five pages

5 Pages

APA

SOURCES:7

You will be asked to use market sensing techniques to locate new product concepts for your company. You select the firm characteristics and the particular industry involved. In your report, explain and apply the relevant concepts of market sensing, research market sensing techniques and describe as well as utilize sources germane for the particular market, providing actionable findings and strategies. In your paper on location of new product concepts, you will address both industry and company market position within its industry. The company may be interested in entering an industry that is a new challenge e.g., an oil company that seeks to market office systems, or find new opportunities in a market in which they currently have a presence.