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American Intercontinental University

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Project Type: MKTG340 Unit 4 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: The Event

Develop an event Explain how it aligns with the firm’s mission with a definable target audience. Describe how you will link the image of the firm and the event. Keep in mind that people mainly attend events because of a connection with the theme or topic, not because of the sponsoring organization. Create a presence so that the firm's message and sponsorship will be remembered. Have a takeaway so people will remember your event and company. Part 1 of the Individual Project should be 3 pages in length.

Part 1: Linking the Company Image

Introduce the concept and be sure to indent the first line of the paragraph. Part 1: Creating a Presence

Introduce the concept and be sure to indent the first line of the paragraph. Part 1: The Takeaway

Introduce the concept and be sure to indent the first line of the paragraph. Part 2: An Attention-Grabbing Opening

Introduce the concept and be sure to indent the first line of the paragraph. Part 2 of the Individual Project should be 2 1/2 pages in length.

Part 2: One Page Pitch

Introduce the concept and be sure to indent the first line of the paragraph. Notify connectors before the event. Create a 1-page pitch to the media.

Part 2: One Page Recap

Introduce the concept and be sure to indent the first line of the paragraph. Write a one-page recap of the event with quotes of attendees.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.