This has to be strong paper

New Product Launch Marketing Plan

Elizabeth Berger, Constanza Pierre, Diana Velez

MKT571

October 27, 2014

William Riecken

New Product Launch Marketing Plan

The Halo is a database storage application for all devices with internet access. It can store photos, documents, music, and files. Halo can store information from your phone, tablet or computer. Halo can be accessed from the website with download capability. This new product plan will provide the need, growth, offerings, definition, justification, identification, survey questions and SWOT analysis for both domestic and international markets.

Domestic and International Market Needs

The data technology is a fast growing market. The expected big data technology market will grow to 16.9 billion by 2015 from 3.2 billion presently (International Data Corporation, 2012). This is an annual growth of 39.4% for the overall communication technology market domestically and internationally (International Data Corporation, 2012). The fast growth will require more database storage companies.

Domestic and International Market Growth

The estimated growth of the market for both domestic and international data storage varies from 27.3% for servers to 61.4% for storage by 2015 (International Data Corporation, 2012). There is a growing demand for storage systems that functions as archiving storage. Halo would be able to accommodate the archiving needs of consumers. In 2015, the number of intelligence communicating devices will outnumber IT devices. This will increase the amount of storage needed both domestically and internationally (International Data Corporation, 2012).

Domestic and International SWOT Analysis

Introducing a product into the domestic and international markets can be risky, but at the successful. This product is not a new product, there are companies that have been success with database storage; however there are some changes we look to implement to make our product standout amongst the rest. To assist in making this happen, we have performed a SWOT analysis, for both domestic and international markets (Apple, Inc., 2014). 

Strengths	Weaknesses
Innovation of Research and Development Competitive Pricing and Plan availability	Limited experience in the industry Brand awareness
Opportunities	Threats
Growth opportunities in a growing industry Partnerships with other companies (i.e. cellular)	Present/Future competition Security & Privacy

Our strengths include the innovative research and development and our competitive pricing and plans available to the consumer. Because we are emerging into and industry and market that are already steadily growing, we have to remain ahead of other companies when it comes to innovation while remaining competitive in pricing. Our weakness is our limited experience in the industry. Because we are a new and young company, entering an industry that is already occupied with well know brands like Apple and Microsoft, we may have some difficulty establishing brand awareness. We expect the Halo product to be successful because of the growth opportunities within the industry. We look forward to the possibility of partnering up with cellular or computer companies. With more introductions of database storage companies, it could lead to threats of future competition, offering cheaper pricing, but it could also increase security and privacy issues.

Potential Domestic and International Competition

The potential domestic and international competitors include Apple’s iCloud, Dropbox, Goggle Cloud, and Microsoft Cloud. These companies provide services, in both, the domestic and international markets. The differences between these companies are pricing. Pricing is determined by the plan (amount of storage) chosen by the consumers.

Domestic Offering and Definition

The Halo application provides convenience to all users irrespective of the devices they own are using at any particular time. The Halo product is available in different versions which have been tested confirmed and therefore can be installed on phones, tablets, and PCs to cater for all your data needs. It allows for synchronization of your devices for ease of access to your document files from anywhere. Depending on your domestic data consumption needs, the app is available in varied packages to serve your interest. The price of each package is concordant to the size of the package that interests you. You can take advantage of free trials for the product before deciding to commit to our subscription plans (Marketing Minds, 2014).

International Offering and Definition

Businesses in the international front require data storage applications that conveniently serve their interests. The Halo application is available online and can be accessed from the website for download for use by customers across the globe. Equally, to serve the storage needs of our international customers, the application is available in a variety of packages depending on the need of the users. The price of the product for our international customers ranges from free trials, monthly, quarterly and yearly subscriptions depending on the storage needs of the customers. The customer service is great.

Domestic and International Product Identification

Halo is storage for database information. It can store and archive all types of data including photos, files, music, and company data files. Halo is a storage system that will provide reliable, secure, and immediate retrievable access to all data. Halo will have services that surpass all competitor based on the speed, accessibility, and simplicity for users. This system can be accessed globally which will accommodate all domestic and international users.

Domestic and International Justification

There are several companies providing database storage to consumers, our goal is to introduce a product to both domestic and international markets with more competitive pricing for the same amount of storage being offered by our competitor. Our goal is to provide consumers more security and privacy settings regarding his or her accounts (International Data Corporation, 2012). Many database storage companies have had issues with hackers, and some companies have even discussed selling some of its database storage to other countries, which could lead to security issues.

Domestic and International Survey Questions

The purpose of this survey is to collect useful primary data from local buyers to improve the deliverable services through the Halo app. The questions should be answered with yes or no where appropriate (Your Computers Guardian Angel, 2012).

Do you require automatic tiering of multiple layers of flash?

Will you require hybrid configurations that would help you automatically cut off on any additional costs when moving cooling flash data to spinning disks?

Do you enjoy moving sub-LUN data in preferred chunks?

Do you require active tracking and anticipation of data usage at all times?

Do you require automatic provision of multiple RAID levels per tier, drive and volume?

Will you require snapshots integrated within the tiers?

Will you need to move data into the host for further acceleration while maintaining full end-to-end snapshot capability?

Will you require tiering within a disk while using the whole disk capacity?

Do you enjoy a preserved tiering and non-disruptive sessions when removing or adding disks?

Will you need a customized tiering to serve your need?

This product is based on the growth, need, and offerings for the domestic and international market. Halo is a storage data base storage company that has a lot of competition, but they will be set apart from other data base storage based on the customer service and unbeatable prices. Halo will provide customers with a product that is high in quality and reliability. This product will provide the needs of the customers and it is justified by the market prediction.

Reference

International Data Corporation. (2012, March). Worldwide Big Data Technology and Services. Retrieved from http://www.icd.com/bigdata

Apple, Inc. SWOT Analysis . Mar2014, p1-10. 10p.

Your Computers Guardian Angel. 2012. http://www.pchalo.com/privacy-policy.php

Marketing Minds. Objectivity, Insights, Expertise. Copyright 2014 Marketing Minds. http://www.marketingminds.com.au/apple_branding_strategy.html

Learning Team Assignment: New Product Launch Marketing Plan, Part I

Grading Guide

Content 80 Percent	Met	Partially Met	Not Met	Comments:
Product launch plan for 2 markets (domestic and international)	x
Includes the following components for both markets:	x
Market needs	x
Market growth	x
A brief SWOT Analysis	x
Potential competition	x
Product offering and product definition	x
Product identification	x
Justification for the choice of product	x
A 10-question survey for the final marketing plan, that collects additional primary data about the buyers	x
The paper is no more than 1,050 words in length.	x
		Total Available	Total Earned
		4	4
Writing Guidelines 20 Percent	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.	x
Intellectual property is recognized with in-text citations and a reference page.	x
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.	x
Sentences are complete, clear, and concise.	x
Rules of grammar and usage are followed including spelling and punctuation.		x		Academic papers should not use first person (I, we, etc),
		Total Available	Total Earned
		1	1
Assignment Total	#	5	5
Additional comments: LT A, you did a great job with the paper. All the required components were presented. I did not even see a need to make comments in the paper (which does not happen very often!). Well done!