Paula Deen paper Due

Introduction

In 2013, Food Networks was faced with a crisis when it dropped Paula Deen, one of its celebrities. This was after Paula was involved in racial discrimination claims. She was accused of racially discriminating one of the company’s employees (Russ, B. 2013). This crisis had a severe impact on the company’s reputation and public image. In an attempt to rectify her mistakes, Food Network used three ineffective public relation strategies which further damage her image to the public. Thesis - First, Food Network lacked a pre crisis plan, showing that it was unprepared . Second Food Network immediately fired paula deen instead of working with her on the crisis, showing it wanted to disassociate itself from the scandal. Third, Food Network,

Supporting evidence 1

1. First, Food Network lacked a pre crisis plan, showing that it was unprepared .

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Supporting evidence B

2. Second Food Network immediately fired Paula deen instead of working with her on the crisis, showing it wanted to disassociate itself from the scandal.

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Supporting evidence C

Need a 3rd claim

3. Third, Food Network

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Conclusion Thesis restated + Broader Significance