Strategic management homework

Abstract

The paper is in reference to a business concept behind the product Health Watch created

by Proactive Health Technologies based on different strategic management concepts mentioned

in class.

Introduction

Health Watch is a medical device product that has been created by Proactive Health

Technologies to reinvent the mission of current health care and to address the needs that were

created by the Accountable Care Act. It is like its name suggests a watch with various health

addressing capabilities of which the most important being its ability to keep track of important

vitals that help with pro-active health care.

This product tends to be unlike other medical equipment devices out there because it is

fashionable and being proactive about your health doesn’t have to come with wearing imposing

bulky equipment that lets the world know that you might have a health condition. Health Watch

allows a person to be subtle and private while being proactive about their health.

Proactive Health Technologies was founded by Sven Robinson. We’re based out of

Providence, RI and the company was started in August 2014 to address the needs of the health

care space by providing data analytics, health care management and creating monitoring

technologies like Health Watch.

Proactive Health Technologies’ mission is to promote healthy living and to help people

achieve the healthy lifestyle by providing wearable technology that lets them monitor how they

are doing with health management. The ability of the software that runs behind the scenes for

health watch runs critical analysis and provides data analytics to see how users are doing on their

health plan. It also allows patients to communicate to their Doctors and Health Care Providers

through a social network platform that is secure that they are able to better manage their health

concerns.

This paper is now going to talk about the different means by which Proactive Health

Technologies will achieve its goals and objectives especially in a market that we believe we are

early entrants in and one that is not necessarily been established nor has been dominated by once

particular company. This paper will address different strategy concepts that will enable us to

improve our performance as a company and make us better competent in implementing the

strategies.