Paper

WtrTSJFS BUS sg3 - Assisnments and Rubrics Aseignment 3: Promotional and Advertising Strategies Due Week 9 and uorth 240 points

Select one (1) of the following categories of products to research: sports apparel, automobiles, home fumishings, or televisions. Use the lntemet to research at least two (2) companies wtthin the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and con$umer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

1. Compare and contrast tfre promotional strategies used by tv'o (2) different companies for a similar product within the category that you selected.

2. Recommrlnd two (2) ways in which a company within the seleded product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide.a rationale to support your recommendations.

3. Propose ttvg (2) uses fur consumer'oriented promotions that could asqist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

5. Datermine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.

6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not quaffi as an academic resoure,e.

Your assignment must follow these formafting requirements:

r Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

o lnclude a cover page containing the title of the assignment, the studenfs name, the professot's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course leaming outcomes associated with this assignment are:

r Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and intemational.

. Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively controloperations.

. Use technology and infonnation resources to research issues in contemporary husiness. .. Write clearly and concisely about contemporary business using proper uniting mechanics.

@ 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copbd, further distrihuted, or otherwise disdosed in whol€ or in part, without the expressed written permission of Straver Universitv. BUS 508 StudentVersion 1118 (1219 8-13-14) Final Page 16 of 22

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WtrS*YF'ry BUS sg6 - Assisnments and Rubrics

Points:2tt{l Assigrunert 3: Prornofional and Advertising Strategiec

Crtteria unacogptablg BelowTl!96 F

Fair 70-.79%C

Ploficiont 80{9% B

Exemplary 90-100% A

1. Gomparc and confiast the promotional sfategies used by tvro (2) diftercnt cornpanies fur a sirnilar product wtthin the caEgory that you selected. Weight 10%

Did not submit or inmmpletely compared and contrastd the prornotl'onal strategies used by tu,o (2) difierent companies br a similar producl within the category lhal vnn <alar..lsrl

Partially mmpared and contraEted the promotional strategies ueed by h,t/o (2) diftrent ompanies fura similar product within the category that you selec{ed.

Satiofac{orily compared and contrasted the promotional sfirategies used by two {2) differenl companies for a similar produot within the category that you eelected.

Thoroughly compared and cofltrasted ttte promotional strategi$ used by tu/o (2) different cornpanies for a similar product within the category that you selected.

2. Recommend two (2) uaye in rrvhich a company within the selected produd group could use marketing inbmation to differentiate itself in the markeplace to gain an advantage over it competitors. Provide a ratbnale to support your recommendations. Weight 1570

Did notsubmit or incompletely recommended two (2) utays in which a company within the selected produd group could use marketing information to differentiate itself in th6 marketplae to gain an advantage over its compotitors. Did not submit or incomptetely provided a rationale to support your recommendaiions-

Partially recommended two (2) vmys in which a company within the selec'ted prcduc{ group could use rnark6ting informailon to diftuentiate itself in the marletplaca to gain an advantage over its oompetitors. Partially provided a rationale to support your rccommendations.

$ausractoflly recornmended two (2) ways in which a company within the seleded produd group could use marketing information to differentiate itself in the marketplae to gain an advantage over its competitons. Satisfactorily provided a rationale to support your recommendations.

Thoroughly recommended tulo (2) vmys in which a company wihin the selected prdutf group could use marketing information to differentiate iteelf in the marketplace to gain an advantage over its competitom. Thoroughly provided a ralionale to Eupport your rccommendations.

3. Propose two (2) uses for consumer-oriented promotions that could aesist a cxrmpany in both the short and long term for the product group that you selected. ProvirJe a rationale for your regponse. Weight 15%

Did not submit or incompletely proposed two (2) uses for consumer- oriented promotions that could assist a company in both the short and long term forthe product group that you seleded. DH not submit or incompletely provided a rationale fnr vnr lr rathr.ln*e

Parlially propooed trrvo (2) uses br consumeroriented promotions that could assist a company in both the short and long term fur the product group that you selec{ed. Partiatly provided a rationale for your response.

Satisfactorily proposed two (2) useg for consumer- oriented promotions that could assist a company in both the short and long term forthe product group that you selected. Satisfactorily provided a rationale for your response.

Thoroughly proposed two (2) uses fur consumer- oriented promotions that could as$ist a company in both the short and long term forthe product group that you seleded. Thoroughly provided a rationale for your response.

4. Analyze the shtegic manner in which the leading company in this produc{group has msde its pticing deciaions by ueing one or more of the four (4) pricing oQiecdivas. Sugges* tr{lo (2) actions that other comnanies within th6

Did not submit or incompletrely analyzed the stratogic manner in which the leading company in this produc,t group has made its picirg decisions by using one or more of the

Partially analyzed the $lrategic manner in which the leading company in this product group has made its pricing decisions by using one or mora of tha four (4) pricing obimtives. Partiallv

Satisfactorily analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by ueing one or more of the four {4) oricino

Thoroughly anatyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or morc of the four {4) oricino

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

@ 2014 Strayer University. All RighF Reserr/6d. This docunrent contalns Sirayer University Conffdenual and Foprietary informaton and may not be copied, further dlstributed, or otherwise di8dosed in vrhole or in part, without the oere*sed written p€rmlssion of Straver Univensitv. BUS 508 Student Version 1118 (12'19 8-13-14) Final Paga17 ot22

WffS*TFn. BUS ug3 - Assisnments and Rubrics game produd group may take in oder to difft rentiate themseaves and gain a competitive advantage. Provide a rationale for your response. Weight 207o

four (4) pricing objectives. Did not submit or incqmpletely suggesbd two (2) actions that other companies within the same produc{ group may take in orderto differentiate themselves and gain a competitive advantage. Oid not submit or incnmpletely provided a rationale for vour resoonse.

suggested two (2) actions that other compsnies within the same produot group may take in orderto diftrentiate themselves and gain a competitive advantage. Partially provided a rationale for your response.

objectives. Satisfactorily suggested tro (2) actiong that other companieswithin the same prEduct group mey take in order to difierentiate themselves and gain a competitive advantage. Satisfactorily , provided a rationale for your response.

objeclives. Thoroughly suggested tuo (2) actions that other companies within ths same produd group may take in order to difiererttiate themselves and gain a ompetitive advantage. Thoroughly provided a rationale for your response.

5. Determine the moet eftc{ive adveriising medium fur a company in the sele6{€d produci category. support your response with tYvo (2) examples of the efbotiveness of the chosen medium. Weight 15olo

Did notsubmit or incompletely determined the most effec{ive advertising medium for a company in the selecled product category. Did not submit or incompletely supported your re$ponse with two (2) examples of the effediveness of th€ chosen medium.

Paffalty determined the mogtEfhctive advertising rnedium for a company in the selected produc* category. Partially supported your response with two (2) examples of the effectiveness of the chosen medium.

Satisfactorily determined the most effec{ive advertising medium for a company in the selected product category. Satisfactorily supported your response with two t2) examples of the effectivenese of the chosen medium.

Thoroughly determined the mostefbstive advertising medium for a company in the selected product category. Thoroughly supported your response with two (2) examples of the effec'tiveness of the cho$en medium.

6. 5 reErences Weight 5016

No references provided

Does not meet the required number of refierenoesi gome or all refurence$ poor ouelifu clroices"

Meets numberof rcquired rebrence; all references high quality choims.

Exceeds number of required rebfence$; all references high quality choices.

7. Writing M€chanics, Gramrnar, and Formatting Weight 5%

Sefious and persistent enors in grarnmar, spelling, punduation, or lnrmallimn

Partially tee of enors in grammar, spelling, punduation, or formal*ino.

wtcsBy fiee ol enors in grammar, spelling, punctuation, or formattino-

Enor ftee or almost enorftee gmmmar, spelling, punc{uation, or tt\rrarl+it\?t

8. Appropriate us6 of APA in-text citations and reference sec*ion Weight 5%

Lack of in-text citations and / or lack of retsrence section.

ln-text citations and reGrences are provided, but they ar6 only pafiatly formatted conectly in APA style.

Msst in-text citations and references are provided, and they are generally fonnatted conectly in APA stvle.

ln-text citations and reftrences are €ror free or almost enor free and consistently formatted conectly in APA style.

9. lnn rmafion Literacy/lntegration o{ Soures Weight 5olo

Seriousemts in the integnation of sourcas, such as intentional or accidental plagiarism, or failue to use in-text nifatinnc

Sources are partially integrated using effec*ive tecinigues of quoting, paraphrasing, and summarizing.

Soures are mosfly integrated using efiective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effedive techniques of quoting, paraphrasing, and summarizing.

10. Clarity and Coherence of Writing Weight 5%

lnformation is confusing to the reader and fails to include rcasons ard

lnformation is partially clearwith minimal reasong anr{ pvidanr:a ihai

hturmation is mostly clear and generalty supported with reasons and

lnformation is provided in a clear, coherent, and consi$tent manner

@ 20'14 Strayer University. Ail Rights Reserved. Thls document c,ontains Strayer University Confidential and Proprietary informaton and may not be cophd, trther distributed, or otherwise disctosed in whole or in part, without the expressed written permiseion of Straver Uni\rersitv.

BUS $8 StudentVer8ion 1148 (1219 8-13.14) Final Page 18 of22