Axia College of University of Phoenix
August 18, 2014
There is a great demand within the Mid-Ohio valley for a contractor capable of handling all construction phases related to preparation and installation of manufactured housing. Currently the market consist of contractors specializing in particular aspects of the construction phases, with none capable of handling the entire process. The need to utilize multiple contractors on a single construction site creates difficulty for manufactured home retailers who could drastically reduce their workload with a single point of contact. This is where Edge Construction becomes a game changer. At Edge, we can handle all manufactured housing construction projects from start to finish. From the most simple single section installations to the most complicated multi story, multi unit complex, Edge Construction is your single point of contact for the rapid completion of all manufactured housing projects in the Ohio River Valley.
Mission statement:
To provide our customers with a single point of contact for worry free completion of all phases of manufactured home construction.
The mission at Edge Construction is clear. We want to provide our customers professional services during all phases of manufactured home construction. When a manufactured home retailer closes a sale our objective is to be their single point of contact on the construction from beginning to end. The mission for Edge Construction is to provide unmatched services in the field of manufactured home construction. The ability to provide top notch materials, and professional services through all phases of construction from foundation to finish, and even post completion service work separates Edge Construction from contractors available in the market. By providing exceptional services with a single point of contact the stresses of planning and employing multiple contractors is alleviated from retailers.
Vision Statement
Edge Construction aims to be the go to contractor for all manufactured home retailers in West Virginia, Virginia, Ohio and Kentucky.
Through exemplary understanding of social responsibility, refined ethics and a strong culture, Edge Construction will capture the market, and continue to expand operations. By creating strong relationships with retailers and consumers Edge Construction will create an environment in which business happens as a result of these relationships.
Social responsibility
Social responsibility in business is becoming more and more scrutinized by consumers, and is all but a requirement in today’s competitive marketplace (Fallon, 2013). Social responsibility refers to the relationships and interactions created by companies within the communities where they work (Investopedia, ND). At Edge Construction we take social responsibility very seriously, and enjoy giving back to communities, the industry and the environment. Our practices in social responsibility include:
Utilizing local materials:
In all practical instances Edge Construction utilizes construction materials from sources local to the community in which we are working. Whenever possible we purchase all of our building materials from local supply stores, filtering money back into the community.
Using renewable materials:
By using building materials derived from renewable resources impact on the environment is minimized. We purchase only lumber derived from plantations which are replanted after each harvest.
Minimizing impact on the community
During new construction within developed areas Edge Construction works hard to minimize the impact of the construction process on the neighborhood. We closely monitor construction vehicle traffic in conjunction with daily activities such as school bus travel times and rush hour traffic. Our goal is to keep our construction traffic impact on the community as limited as possible.
Using biodegradable products
The utilization of biodegradable oils in all of our construction equipment removes the possibility of job site contamination during construction. Within the confines of an urban neighborhood, the smallest oil leak from machinery can be catastrophic. We make every effort not to have a leak, but in an instance where it happens the biodegradable oils that we use will eliminate any problems.
Giving back
At Edge Construction we are dedicated to giving back to the industry, the community and the environment. We have established practices designed to support those who support us. Our programs culminate to have a profound impact on our industry as a whole.
· Food drives: During the Holiday season Edge Construction holds a massive food drive, collecting truckloads of canned and nonperishable food items. These food drives benefit homeless shelters and food pantries in the communities where we work.
· Habitat Homes: Every fiscal quarter Edge Construction donates the labor and materials to construct a Habitat for Humanity home within a designated community.
· MHI donations: Each state is governed by a Manufactured Housing Institution which develops and enforces state code in regards to manufactured home construction and safety. These agencies are funded in part by donations. Edge Construction has made it company policy to donate 1% of our NOI at the end of each year to the MHI agencies within the states which we work.
· Exceeding expectation: Edge Construction takes pride in going above and beyond what is expected of us. It is routine practice for us to under promise and over deliver on deadlines. In addition, we enjoy giving extra detail to highlight every project.
Ethics:
Ethics within business are unwritten rules of “good” business practice. (Business ethics, ND) states that unethical conduct is easy to identify, while it is harder to say with clear definition what constitutes ethical behavior. The corporate ethics of Edge Construction are stringent, and unmatched in the industry. As a company we partner with each state Manufactured Housing Institution to ensure compliance. Additionally, our field management teams are responsible for communicating with local zoning departments and utility companies to ensure compliance on the local level as well. Every project that Edge Construction undertakes is maintained in a compliance file and routinely audited by field managers before, during and after construction. At Edge we are also critical of the employees hired by our company. The following excerpts from the company handbook outline our ethics in relation to personnel:
· Mandatory initial drug screening followed by monthly drug screening.
· Background checks to be performed on all applicants, and all employees yearly.
· Driving record check performed on all applicants, and all employees yearly.
· Company supplied uniforms to be worn by all employees.
· No field employee will have visible tattoos or facial piercings.
· Clean professional appearance is required at all times.
· Daily log sheets of activities performed will be required.
· All applicants will take aptitude tests relevant to the field in which they apply.
· All new hires shall be considered temporary for a period of 90 days.
· All employees cumulating 12 consecutive months of employment will earn 1 week of vacation.
· All employees cumulating 24 consecutive months of employment will earn 2 weeks of vacation.
· All permanent employees will receive 24 hours of sick leave annually.
· Unplanned vacancy from the job will result in the following within any 30 day period:
1) Written warning
2) Self-termination
· All employee actions must consider safety as the number one priority, the best interest of the company and the customer second and third respectively.
· Any employee acting in violation of state or local code is susceptible to immediate termination.
Culture:
By implementing a strong code of ethics, and displaying an unmatched sense of social responsibility Edge Construction has created a unique business culture. Starting with top management, and filtering down to the new hires our culture promotes professionalism and growth. Through a close relationship within the organization as well as with our clients and state agencies Edge has created opportunity. The image of strong professional relationships created within our company drives professional people to want to work for us, and draws perspective clients to us. Enforcing our ethics while continuously growing on our social responsibilities will keep the company culture Strong at Edge Construction. Promoting our culture both internally and externally will drive our company to achieve our vision.
Consumer needs/Competitive advantage
Consumer needs are recognized and addressed on a job by job basis. Within the construction industry every job is different, requiring specific attention to each detail. Our project planners meet with the home retailer and the end user simultaneously to create a final project outline and cost commitment. All project documentation requires signatures of the retailer, the consumer, the project planner and field manager. Any changes after commencement of construction require change orders to be signed by consumer, retailer, planner and field manager.
Our competitive advantage as a company is in the fact that we at Edge construction are capable of handling all aspects of construction from planning to execution of the project in its entirety. Our competitors specialize in specific fields, requiring retailers to hire several contractors for a single project. The organization of a project is much more detailed, and the execution much more fluid when a single contractor is accountable for the entire job. The complexities of organizing a construction project are eliminated from the daily routine of sales center management and are executed in full by the professionals at Edge Construction.
Resources
Business ethics and corporate social responsibilityAn Anglo American case study. (n.d.). Retrieved October 18, 2014, from http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corporate-social-responsibility/what-are-business-ethics.html#axzz3GWHT4YQD
Fallon, N. (2013, November 13). 15 Great Examples of Socially Responsible Businesses. Retrieved October 18, 2014.
Social Responsibility Definition | Investopedia. (n.d.). Retrieved October 18, 2014, from http://www.investopedia.com/terms/s/socialresponsibility.asp
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