PhD Only

Thesis

This paper seeks to provide a basis for carrying out market study into customer reaction to advertisements targeting the consumers for Yus De Toki Sabor A Horchata.  

Objective

To test up different media advertisement ideas for Yus De Toki Sabor A Horchata product with consumer groups matched to the profile of prospective consumers of Yus De Toki Sabor A Horchata product

To examine Yus De Toki Sabor A Horchata product’s reaction to competing brands

To examine possible new promotional platforms that can be used to launch Yus De Toki Sabor A Horchata to new consumer groups.

Nature of the Research

Identified groups of consumers will be exposed to advertising ideas placed within relevant media to examine how they react to the advertising concepts.

Examination will be carried out in the form of group deliberations led by a moderator.

Target Customers

Here I will define the audience for my market research.

Who are prospective buyers (age, sex, marital status, etc.) for Yus De Toki Sabor A Horchata product.

Demographic representation of Yus De Toki Sabor A Horchata product consumers

Budget

Here I intend to outline the cost involved in undertaking this research as well as the cost of implementing the proposal.

Reference

I will include all reference used in the proposal here using the APA referencing style