Assignment 3- Research Project essay

Assignment 3: Research Project

Due Week 8, Day 7 (225 points)

The specific course learning outcomes associated with this assignment are:

Articulate the best practices for selecting, recruiting, evaluating, and developing people.

Evaluate the key practices that should be followed when making workforce changes and letting

people go.

Assess the ways to motivate and engage top talent.

Use technology and information resources to research issues in people management.

Write clearly and concisely about people management using proper writing mechanics.

Research the people management practices of one of the following companies: Southwest Airlines,

Apple, Johnson & Johnson, Google, or PepsiCo.

Write a 5-7 page paper in which you:

1. Describe the company’s overall people management strategy.

2. Discuss its approach to employee rewards and motivation.

3. Evaluate the company’s culture. (Which aspects do you find most appealing and which concern

you?)

4. Analyze the company’s ability to attract and retain employees. (What competitive advantages

does the company have and what are its greatest disadvantages?)

5. Make recommendations for strengthening the company’s workforce strategy. (What would you do

differently, how would you do it, and why?)

Your assignment should adhere to these guidelines:

Write in a logical, well-organized conventional business style. Use Times New Roman font size

12 or similar, double space, and leave ample white space per page.

All references must follow JWMI style guide and works must be cited appropriately. Check with

your professor for any additional instructions on citations.

On the first page or in a header, include the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. Reference pages are not included in the

assignment page length.

Faculty have discretion to penalize for assignments over or under the assignment guidelines.

Check with your individual professor if you feel the assignment requires a much longer or shorter

treatment than recommended.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and

language and writing skills, using the following rubric.