International markting

Indirect External Environment

Pricing and Distribution

Political/Legal

In Middle East, the consumption of alcohol is very low because of the law.

Economic

E-commerce is still very low in undeveloped

Social/Culture

Chinese use multiple senses when examining unpackaged food, and do so far more than American shoppers. They also inspect many more items and take much more time to shop. The differences in shopping behavior correspond to clear differences in prices between grocery stores serving the two cultural groups. Chinese supermarkets have substantially lower prices across a range of food products than mainstream American supermarkets.

Technology

Online shopping where you use your pc, laptop or smartphone for shopping

Direct External Environment

Pricing and Distribution

Suppliers

Wal mart they focus on food, pharmacy, and health. Etc.

Customers

Competitors

Special Interest Groups (SIGS)

Promotion to children, in brazil they don’t allow promotion to children

McDonalds is number one for promotion the toys

In china every

Direct External Environment

International Organizations

Regional Groupings

Regulatory Agencies