marketing project

Company Marketing Strategy Analysis:

Objective: To analyze the marketing strategy of a major corporation.

PowerPoint Presentation:

Objective: To provide each student with the opportunity to deliver a professional marketing presentation in an educational and supportive atmosphere.

The written marketing analysis report should include:

Introduction – Summarize briefly the company, history, background etc.

Situation Analysis – Briefly summarize the company resources, competitive environment, general economic conditions, and the type of market structure, major competitors, and any other items important to understanding the current market environment. .

Discuss and Analyze Current Marketing Strategy—this section will include marketing objectives of the company, mission, vision, marketing mix strategy, segmentation strategy and target market strategy.

Conclusion—Wrap for the paper as well as a review of the future of the company.

For this paper do not forget to use APA format and include your references in APA format.