Communications Strategies for the Cricket League

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1) If I were to receive the opportunity to be the director of international communication for a professional cricket team, I would first reference back to the previous Chapter 16, and call an immediate press conference. Obviously, you are all wondering how I would pull this off, and I would call ESPN or Fox Sports 1, and see if they would broadcast on their TV stations the conference. I would then circle back to the cities where I intend to post a cricket team. The three cities would be California, New York, and Miami (Florida of some sort). The reason behind the city chooses are because the traveling outlets that New York has to England, California to Australia, and Miami to the same venues; but Miami could possible host a group of Cuban, Dominican, and Puerto Rican athletes that can see the alternative to baseball. I would think a lot of Europeans and Australians cricket fans might live in these markets, Cali and New York, and I would see what they could or would to help stress the game of cricket itself. I would see the benefit of calling markets in these areas, by getting the thoughts and interests are of those fans that like the game, and see why they like it, and try to incorporate the likes they have in the press conference and/or community-wide poll. I would honestly take the demographics into play when trying to gather information from those cricket fans. Ill take a show like Bar Rescue, where John Taffer (Rescuer), talks to the owner and shows them the type of bar they should be; hence possibly a singles bar, college bar, and a tourist/local bar. I would use the demographics of what people actually watch the game of cricket and see if we could build around and move the motion in forward to spread the word of cricket. After the press conference, I would then begin talks into local schools and see if I could sway the interests of those. The advertising I would pursue would also come move from TV stations, such as, Fox Sports 1, where Fox Sports 1 shows at all hours of the day obscure sporting events, and see if it could catch the eye of the public.

Interesting website of the United States of America Cricket Association:

http://www.usaca.org

 

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#2

RE: Communications Strategies for the Cricket League

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1. The three cities in the United States that would host the cricket tour matches would be Washington D.C., New York, and Los Angeles. These three cities apparently have a large cricket following. I would communicate with cricket fans by having a press conference and releasing the cities that would host the cricket tour. I would also look to contact cricket leagues in these cities and ask them to help promote the cricket matches, so we can get a good attendance. I also think it would be a good idea to get a community sponsored event going so people can learn more about cricket, get an opportunity to watch the game, and even participate. 

2. I would have a press conference in Central Park. This is a heavily populated spot in New York City and I believe there would be a great turn out. I would also like to have the cricket team perform a practice so people can watch and gain interest in the sport. After I would hold the press conference and let the media ask the players whatever questions they have about the sport. Also while in NYC I would try and get the players on some very popular talk show's such as David Letterman or ABC Morning to further promote the sport and gain interest of the public. 

3. My constant forms of communication during the cricket season would include multiple forms of social media. Firstly I would develop a team website that consisted of player bios, stats, highlights, and etc. I would develop a team twitter account to constantly tweet about upcoming games and information throughout the games. Lastly, I would start an instagram, were we could post pictures and videos of in game highlights. Also I would post pictures of merchandise on instagram with a link to the website so fans could view and purchase team products. 

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#3

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The first three cities that come to mind when trying to engage public interest in a certain market would have to be New York, Chicago, and Los Angeles, due to their large populations. The one clear way to get the word out to cricket fans would be to advertise in certain neighborhoods where most of these expatriates live, including local parks and restaurants that have high traffic of your target audience. I believe there would be a benefit to this engagement because it would show the community that you are trying to do good, and not simply engaging with them to make a profit. A good way to engage the community would be a restoration project, to maybe fix up a local park or playground nearby, and with a new cleaner park and recreational area, this would help to engage people in the possibility of playing cricket and becoming interested in the sport. I would seek to contact any local groups that play cricket in certain parts of town; and I would seek the leaders of the groups who conduct the games, and look to exchange emails and phone numbers, in order to keep them up to speed with any developments I may have with the cricket league.

     In order to host this press conference I would get into contact with the major sports broadcasting programs such as ESPN or Fox Sports, and try to have the press conference somewhere in Manhattan where a lot of people can see all the hype going on and become interested in what is going to happen. I would like to invite world-renowned cricket players to help advertise this cricket event in order to get players in the US interested in the hype of it all. I would also create a website for the tour and engage in all types of social media including Facebook, and Twitter in order to gain as much popularity as possible. The media will be asking all sorts of questions having to do with the doubtful popularity of the sport, but I will try to sway the media from these attitudes with all the advertising, and hopefully with the interest of the right target market in these cities to get the ball rolling on a successful cricket tour.

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#4

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The 3 cities I would choose to host matches during the cricket tour are Philadelphia, Detroit, and New York.  Although this may seem like a 3 random cities, these 3 cities have a history of cricket and it would be easier to expand the league and interest of the community.   In the The Philadelphians outstripped other centers “until the city became the focal point of American cricket. Tours were regularly made to England and the Australian XIs began to return through the United States, playing games at Philadelphia” and several other cities.  Detroit has their own amateur cricket league, and New York has a “Team USA” in cricket, as well as NYC schools cricket championship.  In order to engage local sports fans, I would hold fundraisers, look for sponsors, and of course advertise and market the games all over the community (restaurants, parks, cafés, stores, supermarkets, etc).  I would hold clinics and fundraisers, for the community to come out and learn about cricket, and even learn to play the game with hands on activities.  I would also hold contests to give the community a chance to win prizes such as tickets to a game, or merchandise and apparel.  In order to gather information from cricket fans I would hold meetings similar to town hall meetings, where cricket fans would have the opportunity to address any concerns, or ideas they may have.

I would hold the press conference at Times Square because it’s such a popular attraction in NYC.  I could have images and videos playing from the big screens, and this would attract a large audience.  In order to get national recognition, I would have some elite players attend the conference, and have some of them as well as league officials speak on behalf of their team/organization.  To conclude the press conference, I would have a brief Q&A segment and announce tour dates and where to buy tickets.

In order to sustain communication throughout the cricket season, I would create a website that would have articles posted weekly about what the latest events/news in the league is.  Through this website, I would create an online store where I would be able to sell official league merchandise and apparel.  There would also be a link showing team standings and player stats for the season.  Living in an era where social media plays a vital role in just about everything, I would use Facebook and Twitter to interact with fans and share news with them, for example about the pre-season, or any information regarding a player that they may want to know.  Throughout the ongoing season, I would also give live updates on the games.

http://espn.go.com/new-york/columns/story/_/id/11093202/new-york-high-school-cricket-championship-uniquely-american-tale

http://www.espncricinfo.com/usa/content/current/story/261614.html

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