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qnt_week_2.docx

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Running head: BUSINESS RESEARCH PROJECT

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[Type text]

STANDARD DEVIATION

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BUSINESS RESEARCH PROJECT

Business Research Project Part 1:

Formulation of the Research Problem

Kacy Bolles, Nicole Calderon, Horace Gillespie, Natashia Williams

University of Phoenix Online/ QNT 561

October 27, 2014

Leda Villalobos

LEDA VILLALOBOSLEDA VILLALOBO

Part 1: Formulation of the Research Problem

Heavenly Skies was founded in 1930 where it was originally headquartered in New York City.  In 1979 it moved it's headquarter to Fort Worth Texas. Heavenly Skies flies roughly 530,794 passengers on 6,700 flights per day and has created more than 900,000 jobs worldwide. Heavenly Skies through its long term in the market is recognized as a dominant carrier, but not without constant efforts to optimize profitability applying different methodologies and creating opportunities with the sole purpose of capturing ample corporate share.

Research Question

Heavenly Skies has been a success story of the US airline. It made many accomplishments in resulting in a good impact on the business performance. However, it still question if there is potential to maximize profits with increased employee satisfaction.

RQ: Is there a difference in productivity (DV) based on employee satisfaction (IV)?

Variables are productivity, numeric data, and satisfaction, attribute data.

Hypothesis

The competition among carriers, as it always has been, will be intense. One of the reasons Heavenly Skies Airline strives to provide satisfaction performance inside and out. Employee satisfaction opens an opportunity to exceed quality services to loyal customers therefore maximizing profitability.

Ho: There is no difference in productivity (DV) based on employee satisfaction (IV)

H1: There is a difference in productivity (DV) based on employee satisfaction(IV)

Conclusion

In conclusion, Heavenly Skies is aim to become the top airline there is. We know that our top competition comes from Southwest and Delta. We believe that with a top-notch customer service delivered by highly satisfied employees we have the potential to increase profitability. We understand that our success starts with the way we treat our employees. Because with them being happy to work for our company, this will spill over into how they treat our passengers. This formula will provide us with a decisive answer to our hypothesis test.

References

www.aa.com. (2014). Retrieved from http://www.aa.com/i18namrcorp/corporateInformation

/facts/americanairlinesgroup.jsp