Monroe's Sequence

NAME_____________________________________________________

THE AUDIENCE IS __________________________________________

THE SPECIFIC ACTION STEP I WANT THE AUDIENCE TO TAKE AT THE END OF MY PRESENTATION IS: PRESENTATION LINK IS:

GENERAL PURPOSE: TO PERSUADE

SPECIFIC PURPOSE:

The following general outline incorporates the steps of the Motivated Sequence. Per the assignment, please organize your speech using this outline to incorporate each step of the sequence. You are required to address each of the 5 steps of the process in your outline and your presentation. You may decide to organize the steps in the sequence in different parts of the speech (Introduction/Body/Conclusion). However, you will need to show each step in your outline. After you have completed your outline, please insert the video link and attach it to the Assignment File. Please attach a duplicate copy to the Week 5 Required Learning Activity Presentation Outline and Video Link.

Remember, the need for a strong attention getting opening statement and a brief, but powerful, closing action step, In order to develop the effective action step, you should identify the audience you are trying to persuade so your action steps will meet their needs. In this Motivated Sequence, you should accomplish the following steps throughout your speech (each step should be clearly recognizable in your written outline and in your oral presentation): Fill in all parts of the outline for each step. I INTRODUCTION (ATTENTION STEP) A. My Attention Gaining Statement is: [Explanation: Gain attention, make the audience want to listen to your topic as something they want or need. This step should be clearly identifiable in your presentation. ] B. My NEED STEP IS: (The Need My Proposal is Arousing/ Addressing)

[ Explanation of Need Step: Now that you have gained the attention of the audience, you seek to develop a strong statement of need or want using illustrations, contrasts, supporting material to defend your position] II BODY A. MY SATISFACTION STEP IS ( How I propose to satisfy this need):

[Explanation of Satisfaction Step: Now that you have created/ aroused a need or made your audience aware of a need, you should provide a way for them to satisfy their need. You might refer to practical experience, theoretical support, meet objections] B. MY VISUALIZATION STEP IS (Visualize for audience the world with and without my proposed satisfaction) :

[Explanation of Visualization Step. This step is very important because you are going to verbally "put" your audience in the situation you have provided through visualization. Visualization is very important in persuasion. In this speech, you should actually visualize the audience's world or their environment for them if they accept your proposed plan / action. How will they benefit? How will their interests be served, etc?

You should also reinforce this step by visualizing for them what the world/ their environment might look like if they do not accept your plan/proposal/solution/ action step. ]

III CONCLUSION

A. RESTATE THE NEED FOR YOUR PRESENTATION

B. RESTATE THE PLAN TO MEET THE NEED

C. RESTATE THE POSITIVE VISUALIZATION

D. MY ACTION STEP (CALL TO ACTION) IS:

[Explanation of Action Step :You need to call for action on the points you have been developing. That final statement should not be "well that all, thanks, etc." It should be a brief, powerful strong statement, even urgent. Now that you have aroused a need in your audience and visualized for them the positive and negative environments with or without their plan, you need to provide them a way to take action] E. MY ENDING STATEMENT IS: (A VIVID AND MEMORABLE CLOSING STATEMENT) IS: