marketing

iCar is a 12 inch tablet based integrated automotive control system. iCar is an Apple Inc. product and runs a modified Apple operating system ( IOS). iCar will provide consumers with easily upgradable and adaptable new technology for the auto industry. iCar will replace standard dashboard features and will include voice, touch control stereo and climate control as well as keyless remote door and remote ignition and climate control from customers iPhone. iCar will also monitor mechanical functions including tire pressure, lubrication and electronics and unique features including monitoring check engine codes that provides the consumer with the nearest suitable auto repair shop including searchable lists of other locations. iCar will monitor mileage and gas consumption and provide the consumer with recommendation for location and price specific service stations. If you find that you sometimes forget where your car is parked GPS will provide the car location and get you with in visual range. Premium features added to Apple basic include concierge services as well as consumer provided subscriptions including iTunes, Pandora and Netflix for the children. iCar will have a quad core processor, gorilla screen, 1080p HD face camera and virtual keyboard.

Appendix A

1. How many types of electronics do you presently own?

1 2 3 4 5 6+

2. On a scale of 1 to 10 with 10 the lowest, how would you rate your computer literacy?

1 2 3 4 5 6 7 8 9 10

3. Which of these factors influence your choice? (Circle one or more selections)

•Product Quality •Style/Design • Reliability

4. Do you own an IOS Device? (Circle One) Yes No

5. Do you maintain your own vehicle? (Circle One) Yes No

6. How many people are in your household that has driver’s licenses?

1 2 3 4 5 6 7 8 9+

7. On a scale of 1 to 10 with 10 the lowest, what is your tolerance for new technology.

1 2 3 4 5 6 7 8 9 10

8. On a scale of 1 to 10 with 10 the lowest, rate the likelihood of your purchasing a car with minimal instrumentation.

1 2 3 4 5 6 7 8 9 10

9. On a scale of 1 to 10 with 10 the lowest, rate your experience with keyless operating systems:

1 2 3 4 5 6 7 8 9 10

10. Would you drive a fully autonomous car? (Circle One) Yes No