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© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Chapter 23

Proposals

Technical Communication, 12th Edition

John M. Lannon

Laura Gurak

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Connect with
Your Audience

  • Spell out the problem and its causes clearly and convincingly.
  • Point out the benefits of solving the problem.
  • Offer a realistic, cost-effective solution.
  • Address anticipated objections to your solution.
  • Induce readers to act.

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

The Proposal Process

Client X needs a service or a product

Firms A, B, and C propose a plan for meeting the need

Client X awards the job to the firm offering the best proposal

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Proposal Types

Proposals are classified according to origin, audience, and purpose

  • They are either solicited or unsolicited
  • They are internal or external
  • Based on audience needs, there are planning proposals, research proposals, and sales proposals

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Proposal Types

Planning Proposal

Offers solutions to a problem or suggestions for improvement

Research Proposal

Requests approval or funding for some type of study

Sales Proposal

A marketing tool that offers a service or product

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Elements of a
Persuasive Proposal

  • A forecasting title
  • Statement of the problem
  • A clear focus on benefits
  • Honest and supportable claims
  • Appropriate detail
  • Readability

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Elements of a
Persuasive Proposal

  • Convincing language
  • Appropriate visuals
  • Accessible page design
  • Supplements tailored for a diverse audience
  • Proper citation of sources and contributors

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Model for a Proposal

Introduction

Plan

Works Cited

Conclusion

© 2011 Pearson Education, Inc., publishing as Longman Publishers.

Any Questions?

For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.pearsonhighered.com/lannon.

Any Questions?

For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.pearsonhighered.com/lannon.