managment information system 341

MGMT 341 Fall 2014 Assignment 4 – Due no later than Tuesday, October 14, 2014 E-Commerce (Chapter 4) Part I. Search the web for an example of each of the following major types of e-commerce as described in your text. Using Microsoft Word, provide the following information in table format as shown.

Title of the Web Site

URL Date Visited Primary Business or Service

Does the site use one of the

listed EC revenue

models? If so, which one?

B2B

B2C

C2C

G2C

G2B

Part II. Select one of the sites you listed in Part 1 and assess it in terms of each of the guidelines listed below. Your answers may be a simple Yes or No followed by a very brief statement of explanation. Does the web site: a. offer something unique?

b. motivate visitors to visit, stay and return?

c. present information so visitors learn something from the site?

d. operate in a structurally firm manner (For example, do the links work, do photos appear where they should?)

e. show up in search engine results?

Part III. Analysis: Address the site’s apparent use (or lack of use) of SEO. For example, did you use several search terms and search engines. Which ones? What were the results?

Overall, what is this web site doing well and what suggestions do you have for improvement of the design and/or management of this web site? ____________________________________________________________________________________ Submit to Blackboard as a Word document. Include your name and section number within the Word

document. Filenames are to follow the format lastname_Firstname_assignment_section. You are

responsible for submitting the correct file of the correct type to Blackboard. Late submissions or

incorrect file types will receive a grade of zero.