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3rd_report.docx

Running head: A REPORT

A REPORT 2

Group#7

MGMT 301

PSU

10/8/2014

The America Red Cross is a non-governmental organization with the aim of lowering human suffering during emergencies through mobilization of power from the volunteers and generous donors. It is a worldwide organization with many branches all over the world. Some of theactivities that they do include holding blood donations events, helping the needy people may be affected by the natural calamities like drought, flood, lightening, etc. The organization also attends those suffering from accidents all over the world. It is purely a non-profit organization geared to helping the needy all over the world. These goals pushed us to helping the organization to raise more funds.

To hit our target, we intend to market some pieces of historical artifact in the nation. The sale is to be on an open ground and this time we want to avoid all the challenges we found on our previous event. The sorting of the artifacts according to the time they were popular was initially a problem though at the moment, we have accessed a team of elders who will of great help in sorting the artifacts.

We have improved on the way to get these artifacts too. The elder people have promised to help us to talk to the people so as to get a good number of them. We are also ready with many smart phones to take photos to those hard to get them easily. We have communicated with the authority, and they are very positive on our idea. We want to make this fund-raising a great one and, as a result, we have set some measures to make out event a successful one. From our previous activities, we have realized that the young adult and the youths form the bigger part of our donation. Though not excluding the older people and children, we want to makesurethateveryyouth and young adult is alerted on the exact day and venue of fund raising. These people will help us in alerting other people that are hard to reach.

We have decides to use the social media as our key communication for both charges factors and more so, to reach a good number of people. We have talked to the organization to use their site as part of the communication means. We want to have a successful event. To capture many people’s attentions, we have written some catchy articles of the benefits this donation leads to. We shall use some photos of suffering people and post the to various social media groups to alert people about the donation.

We are now strong to face any challenge that emerged in the previous fundraising. We will educate the people about the need to help the organization to help other people both in American and other parts of the world. We have also communicated to the necessary local authority through the organization to be allowed to carry out a fundraising event. We have already started communicating to the youths about the fundraising and the locations, and they are so positive to take part. Their comments and likes in the social media sites like Facebook, MySpace and several whats app groups is a good indication of a forthcoming success.

The organization promised to avail some tents in the different points we want to carry out the fundraising. This will solve the previous challenge that we had about a harsh weather condition. Our target is to get more than $2000 in the donation, and this will be of great help to the organization and more so to our project success. We have some volunteers who are ready to help us in the donation, and we have assigned each of the three members a point with three other volunteers who have been greatly attracted to our project.

There will be some small expenditure as we have to feed the volunteers with some drinks and lunch during the event. The organization promised to offer free transport using their vehicles, and this has really cut short the cost we could have incurred. Our main aim is the places with a good number of people like at the market place.

During the fundraising day, we are planning to get bigger catchy photos of the organization, and we will also add our about the need to donate something. Just before the day of the donation, we will visit those areas to alert the people of the donation day. This will be done through moving across out target area with the photos to send a message to the people about the event. We will also go talking to people about the event.

The great challenge will be walking as we want to do this in an open place. More still, weather conditions can still be a big effect though we plan doing it at places with trees to provide shade. The members who volunteered to help us are okay with the campaign and the main event too. They also want to see us succeed in helping the needy. We all hope for the best.