URGENT

The New Era (1920s)

I. Economy-Business

A. Affluence and its Sources

1. Corporate Mergers

2. 2nd Industrial Revolution

a. Automobiles & Henry Ford

i. Innovations

· Assembly-Line Mass Production

ii. Social Consequences

3. Other Growth Areas

a. Ancillary industries

b. Electricity

4. Income Maldistribution

· Agricultural Depression

II. Middle-Class Culture

A. Improved Diet & Hygiene

B. Victorian v. New Morality

1. Consumer Culture-Leisure Culture

2. College Youth & the 1st Sexual Revolution

III. Mass Media

A. Radio

· Technology-Content-Consequences

B. Movies

· Technology-Content-Consequences

C. Advertising

· Strategies-Consequences

IV. Women

A. Family

· Companionate Marriage

B. Higher Education

· Women’s Fields

C. Work

1. Industrial Jobs ( Service Jobs

2. 20th-Century Trends

D. Politics

· Suffrage (19th Amendment)